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Investing in Research
Having
accurate, detailed information is power. It
can drive millions of pounds in new business to your
door.
The key
to quality data is quality research. Insight
Data is one of the very few data suppliers in the UK
to invest in our own in-house research team.
Not
outsourced call-centres like most of our
competitors, but our own, fully trained and
experienced researchers who spend all their time
updating and verifying data. In fact, we spend over
£150,000 every year on research, so that you benefit
from the most accurate, detailed information
available.
Our
research centre is equipped with a VoIP (Voice over
Internet Protocol) phone system, designed for over
40,000 phone calls every month. A sophisticated
system tracks researcher call patterns and
identifies which companies to call in which order.
A
wall-mounted screen displays research activity and
results for all to see, creating a sense of
accountability and achievement.
Our Data
Manager monitors data accuracy, checking updated
records to ensure our research team meet quality
standards, while a dedicated person adds new records
from a multitude of sources including newspapers,
trade press, websites, Companies House new
formations, and more.
Having
our own direct mail division means we mail every
record on our database on average every week.
This enables us to identify "gone aways" much faster
as undelivered mail is returned to us. Our
telephone researchers then update these records
before their usual telephone call cycle, giving even
more accurate data and a 99.75% average
deliverability rate for your own direct mail -
saving you considerable time and money.
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> More about our Research Department
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