June 09 

G09 Regional Exhibition News

Insight Data was one of the first companies to sign up and support the new G09 Regional exhibitions for the industry.  Held at Telford on 9th and 10th June, Insight had probably the busiest stand at the show, with dozens of visitors and other exhibitors genuinely impressed with the online fabricator and installer database, direct mail services and new emarketing software.

June 09 

Revolutionary new email marketing service

Email marketing is a cost effective way of communicating with existing customers and target new prospects. But most companies don't have the email technology or IT skills to maximise email marketing.  Insight Data has now launched a new service combined state-of-the-art email technology and Insight's superior email database which includes fabricators, installers, a window industry "VIP List" and over 16,000 architects and specifiers.  The new service includes HTML email design, sophisticated tracking and full reporting analysis.

May 09 

Direct Marketing Association welcomes Insight Data

After a lengthy assessment period, which included customer references and financial checks, Insight Data is the first and only database company in the window industry to be awarded membership of the internationally recognised Direct Marketing Association. Insight is committed to the DMA's "best practice" of data quality and management. "Incredibly some data providers have been in business over 10 years and are still not members" said David Lewis, Research Manager; "this clearly demonstrates Insight's professional approach."

April 09 

Next stage of major expansion plans

Insight Data has completed the next stage of its expansion plan.  By far the fastest growing database provider to the window industry, Insight has acquired additional premises, and now operates over three floors, including a dedicated Research Centre.  Substantial investment has been made with a new VOIP telephone system to make 150,000 research calls per year, and the research team has been expanded with five new members of staff.  "This is in stark contrast to many of our competitors who don't have a research team or indeed outsource to telemarketing agencies to save costs" explains research manager David Lewis.

Feb 09 

After 11 years with another database supplier, Spectus switch to Insight Data

Leading PVC-U systems company Spectus has introduced SalesTracker, the web-base fabricator and installer database from Insight Data.  Spectus sales director Duncan Douglas commented; “Insight gave us full access to their data so we could evaluate it first, and we were extremely impressed. The database will form part of our strategic marketing plan and as it’s updated in real-time we will always be working with up-to-date information, which is crucial in today’s rapidly changing market place"

Feb 09

Unsuspecting companies stung by unscrupulous database providers

When you take out a 12 month subscription to a database, you don't expect to be stung when it comes to the end of your contract. But that's exactly what several companies found when they switched from another well-known database provider - the provider tries to enforce a 6 month cancellation clause, regardless of how long you have dealt with them. At Insight Data, we believe this sort of behaviour should be banned, after all, companies should stand by the quality of their products, not the quality of their lawyers.

Jan 09

Edgetech move from Act! database system to SalesTracker online

“A quality database is an important part of our marketing strategy” explains Edgetech MD Andy Jones; “we switched to Insight Data’s fabricator and installer database 12 months ago and have been impressed with the results. Adopting SalesTracker was a logical move, as it provides a contact management system with the Insight database built-in and updated in real time.”

Dec 08

St Gobain Glass switch over to Insight Data and introduce SalesTracker Software

As one of the worlds leading glass suppliers, St Gobain took their time before switching to Insight Data.  Rachel Appleyard, Product Manager for St Gobain, explained “we were impressed with the quality and accuracy of Insight Data’s fabricator and installer database, but it was their SalesTracker software system that really clinched it.  We don’t need to think about complicated updates or IT problems, SalesTracker is updated in real time by Insight’s research team so we always have the latest market intelligence.”

Dec 08

Insight Data expands team as it gears up to help customers grow in 2009

Helen Costeloe-Hughes joins Insight Data Ltd as Commercial Director, bringing with her a wealth of senior management experience in the window industry.  Meanwhile David Lewis moves across as Research Manager, heading up an expanded research team as the company looks to expand its database products for 2009 - more to follow....

Oct 08

Doorpanels PLC delighted with Insight Data after 12 month trial

“We have used another database provider for several years and switched to Insight Data 12 months ago.  We have been delighted with the quality of the data and have just signed up for another year.” Gerald Allen, Marketing Manager, Doorpanels PLC.  The company also subscribed to Insight Data's new SalesTracker system.

Sept 08

Veka PLC switch database providers to Insight Data

“Database marketing is an essential part of VEKA PLC’s marketing mix.  Over the last six months we have reviewed database providers and chose Insight Data for the quality and accuracy of their data”.  John Warburton, Marketing and Strategic Development Manager

Sept 08

Spectus first systems company to introduce SalesTracker to its fabricator network.

"SalesTracker enables our fabricators to track and manage up to 13,000 potential trade customers" explains Spectus sales director Duncan Douglas.  Spectus fabricators Highseal Windows and The Omega Group (UK) Ltd immediately signed up to SalesTracker.

Sep 08

Insight launch SalesTracker

SalesTracker is the new web-based contact management system that enables users to maximise the Insight Database.  Packed with advanced features SalesTracker is set to revolutionise the fenestration industry.

Aug 08

Seven fabricators sign up to the Insight Database.

"Many companies are realising highly-targeted database marketing is the most effective way to win new business" explains Insight sales manager David Lewis.  K2 roof fabricator Four Seasons and trade supplier TradeLink are amongst the recent converts to Insight Data.

Aug 08

Windowbase Commercial Manager joins Insight Data

Damian Kemp, who had day-to-day responsibility for data provider Windowbase, joins Insight. "I'd witnessed Insight grow dramatically in the last 18 months and seen the resources and investment they made in their own research team. The quality and accuracy of data is unmatched, so when the opportunity came up within the Ascot Group that owns Insight Data, I jumped at it and haven't looked back since."

June 08

Deceuninck turn to Insight Data to target Installers

Leading systems-company Deceuninck switch from a competitor to Insight Data "As part of our pull-through marketing strategy we wanted to target installers and were impressed with the quality and accuracy of the Insight database" said Business Development Director Roy Shipley. 

April 08

Insight first database company to invest at Glassex

Insight Data took a 6m wide double sided stand at Glassex 08 and signed up six new customers at the show, including machinery company Winmac. David Stone, MD at Winmac said "we were very impressed, Insight have invested substantially in the quality of their data."

Insight launch major Direct Mail division

Insight have invested in a new direct mail division, the first of it's kind ever available for the window industry.  This includes state-of-the-art high speed laser-print technology, specialist commercial folding, inserting and mailing equipment and full mail-room facilities that enables Insight to provider a start-to-finish direct mail facility that exceeds 100,000 pieces per month.