|
There are over 10,000
marketing companies in
the UK. Only 900 are
members of the Direct
Marketing Association.
The Direct Marketing
Association is
internationally
recognised and provides
the quality standards,
compliance and
best-practice across all
aspects of data and
direct marketing.
The DMA is the
government’s enforcement
agency and balance the
interests of the direct
marketing industry and
consumers.
In addition to the laws
and regulations that
must be followed when
marketing, DMA
membership imposes extra
regulations on its
members to protect
customers and recipients
of marketing.
Membership of the Direct
Marketing Association
requires a
gruelling process of
compliance, audits,
quality standards,
customer satisfaction
and financial
stability.
Insight Data was awarded
membership in early
2009. Not only does it
ensure our customers
have the highest quality
data but also
demonstrates our
long-term commitment to
best-practice standards.
Insight is the first and
only data and direct
marketing company in the
fenestration and
building industry to be
awarded membership of
the DMA. Other members
in the UK include
Microsoft, HSBC bank and
BT.
Using a company that is
not a member of
the Direct Marketing
Association – even if
they are well
established - means you
have no assurance over
quality or compliance
with regulations or best
practice. It is
recommended that you
check your data suppliers
really are legitimate
and current members of
the DMA. To check the
credentials of Insight
Data, please
click here
Visit the
Direct Marketing
Association website
|
