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Frequently Asked
Questions
What are your
subscription options?
How much is the data?
What is Salestracker?
How often do you update
the data within
Salestracker?
Where is the data
stored?
How often can I use the
data?
How do you protect the
data against misuse?
What happens if a
company misuses the
data?
Is
Insight Data a member of
the Direct Marketing
Association?
Who is the owner of the
data?
What are your
subscription options?
There are two database
subscription options.
(1) One-off supply.
We supply the data once
in a spreadsheet for
your use for 12 months.
(2) You subscribe to our
online system,
Salestracker, which is
continuously updated so
the data is always fresh
and updated when you use
it.
How much is the data?
It depends on which
database you wish to
use, the level of
information you require
and the number of
contacts. For one-off
supply, payment is
required with order, and
for Salestracker
subscription you can
either pay for 12 months
use at point of order,
or for qualifying
companies this can be
spread out on monthly
payment for a minimum of
12 months (subject to
credit status and
payment by standing
order/direct debit).
What is Salestracker?
Salestracker is a
web-based software
system where you can
log-on and access the
data you have subscribed
to. You do not need to
install any software on
your computer or
network, and anyone you
authorise can log-on
from any internet
enabled PC, Mac, laptop
or iPad using Internet
Explorer 7 or above,
Google Chrome, Safari,
or Firefox.
Salestracker is also an online CRM software,
which means you can add
additional information
to the database that
helps you track leads
and prospects, manage
your sales and marketing
activity, attach
documents, set tasks and
much more. Additional
information you add is
your data.
How often do you update
the data within
Salestracker?
Most data suppliers add
updates to their online
databases every few
months, so although the
software may be
available 24/7, the data
within it is not
necessarily fresh and
up-to-date. Salestracker
is different; it is a
"live system" which
means the data within it
is continuously being
updated in real-time. As
Insight Data's research
team call a contact on
our database the
information is updated
directly into
Salestracker
simultaneously and you
access this information
immediately.
Where is the data
stored?
Salestracker and data is
located in a high
security data centre
located in an ex bank
vault. The data is
encrypted and has
mirrored back-up for
disaster recovery
purposes.
How often can I use the
data?
You can use the data as
often as you wish within
the subscription period,
for the purpose of sales
and marketing of your
own products and
services. It cannot be
used outside your own
organisation and must
not be supplied to third
parties. You must
ensure you comply with
current legislation in
the use of data,
including the Telephone
and Fax preference
service.
How do you protect the
data against misuse?
We have a sophisticated
process that "seeds" the
database with a number
of fictitious records.
These records are not
real companies and any
correspondence -
including mail,
telephone and email, to
these records come
directly back to Insight
Data which enables us to
identify the users of
our data.
What happens if a
company misuses the
data?
Our data is protected by
UK copyright law and
companies or individuals
who use our data without
a valid subscription are
breaking the law - even
if they are not aware
that the data is owned
by Insight Data. Insight
Data has a policy of
prosecuting companies
and individuals who
illegally use the data
without a current
subscription. This
ensures we maintain the
integrity of our
databases and stops
abuse.
Is Insight Data a member
of the Direct Marketing
Association?
Yes, Insight Data was
awarded membership in
early 2009, and is the
only data supplier in
the window and building
industry to be awarded
membership, following a
thorough investigation
and approval process.
Who is the owner of the
data?
Insight Data is a data
owner and controller. We
license the use of our
data to subscribers of
our databases for use
during the license
period. Insight Data is
registered with the
Information
Commissioners Office.
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