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The Insight Data
Research Centre
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Having accurate,
detailed information is
power. It can drive
millions of pounds in
new business to your
door.
The key to quality data
is quality research.
Insight Data is one of
the very few data
suppliers in the UK to
invest in our own
in-house research team.
We make over
250,000 research calls every year so you
benefit from the most
accurate, detailed
information available.
Each researcher
completes an intensive
training programme and
an ongoing monthly
refresher. The training
even covers the products
and services supplied by
the companies on our
databases, which means
the research team
understand the
information they are
collecting.
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Technology at
work
Our research
centre is
equipped with a
VoIP (Voice over
Internet
Protocol) phone
system. A
sophisticated
system tracks
researcher call
patterns and
identifies which
companies to
call in which
order.
A wall-mounted
screen displays
research
activity and
results for all
to see, creating
a sense of
accountability
and achievement.
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Having our own direct
mail division means we
mail every record on our
database on average
every week. This
enables us to identify
"gone aways" much faster
as undelivered mail is
returned to us. Our
telephone researchers
then update these
records before their
usual telephone call
cycle, giving even more
accurate data and a
99.75% average
deliverability rate for
your own direct mail,
which is the highest in
the direct mail
industry.
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