Leading the way in data excellence since 2006

Since 2006, Insight Data has specialised in providing unique marketing data to help companies pinpoint new customers leading to better marketing results and increased sales.

Insight Data is the pioneer for live data as its team of researchers successfully verifies and accurately manages the full range of prospect databases more often than any other data supplier operating within the industry.

Today the databases and CRM system, Salestracker, is used by hundreds of companies including some of the world’s leading building product suppliers.

Unique Marketing Intelligence

60,000+

TRADE AND COMMERCIAL DATA LISTINGS

88,000

VERIFIED EMAIL ADDRESSES

20,000

MONTHLY RESEARCH CALLS

83,000

KEY DECISION MAKERS

Insight Data's Core Values

As data specialists we always make informed decisions based on a set of core values. They guide what we do and why.

Adaptability

We embrace change and effortlessly adapt to stay at the forefront of the latest data solutions.

Innovation

We’re always looking for new ways to improve our services to support our clients with the most reliable data.

Precision

We strive for accuracy and pay close attention to detail in every aspect of our work.

Integrity

As well as delivering an exceptional service, we also uphold the highest standards of data ethics and privacy.

2006

Insight Data Launch

Insight Data launched with a small telephone research team focusing on the glazing and fenestration industry with data supplied to clients with monthly updates via spreadsheet.

2007

Development for online data begins

Founder Andrew Scott believes that data should be available online in real-time so recruits a software development team to help achieve this.

2008

Salestracker V1 launch

Salestracker V1 launches, providing a growing list of customers with access via a basic online portal.

2009

Insight Data win Business of the Year award

Insight Data win a government backed enterprise agency ‘Business of the Year’ award for continued growth, innovation and technology.

2010

Office Relocation

Relocation into new offices as the team expands, solidifying our position as a North Somerset business offering fantastic opportunities to those in the Southwest.

2011

Salestracker V2 launch

All new Salestracker V2 launches with an integrated CRM platform, providing users with the world’s first CRM with live prospect data.

2012

Insight Data passes 20 staff and 400 Salestracker users

As the number of Salestracker users increased, so did our team. 2012 also saw us awarded membership of the Direct Marketing Association and the Glass and Glazing Federation.

Insight Data employees working with Salestracker

2013

Insight Data launch the UK’s largest database of local builders

We launched the UK’s largest database of ‘local builders’ as well as our Construction File of major housebuilders and main contractors. Our total database now passed 50,000 records with 60,000 verified email addresses.

2014

Salestracker V3 launch

Salestracker V3 launches with world-class CRM, integrated financial data and credit scoring. We introduce seven methods of updating our prospect database including a new, in-house call-centre making over 20,000 calls per month.

2015

Salestracker mobile CRM launch

Our mobile CRM with geo-location map technology launches. Users soar to over 700, including world-leaders in building products.

2016

New premises

We move (again) into brand new offices, acquiring an additional 5,000ft ²

2017

Launch of Salestracker email marketing (STEM)

Salestracker’s in-built email marketing platform enables users to build and send email campaigns, monitor campaign results and feed leads straight into Salestracker for sales teams to follow up.

2018

Organisers of The Glazing Summit

Insight Data co-organises the first ever Glazing Summit bringing together leaders from across the glass and glazing industry for a unique one-day event. The summit was later acquired in 2023 by Mark Allen group, with Insight Data remaining premium sponsors.

2019

New Builders Merchants Database

A new comprehensive data set of over 7,500 Builder Merchants covering national, regional and local outlets specialising in building materials, tools and suppliers.

2020

New office

Due to our sustained growth, our team moved offices again into a new HQ, with dedicated room for expansion over the coming years as well as spaces for training and conferencing.

2022

ISO9001 certification

We earnt the gold standard of British Standards of quality, setting out requirements for a high-quality management system. Upon completion, Insight Data became one of only 25,000 out of four million businesses in the UK to receive the certification.

2024

Celebrating a Successful Exhibition at UK Construction Week

The team at Insight Data caused a stir at UK Construction Week held at the NEC in Birmingham. It was the first time, since 2018, the team had exhibited at this prestigious three-day event and the stand was inundated with visitors who were keen to discover how they could win new business, target prospects and access the latest insights about their industry.

2024

Record-Breaking 5 Million Email Deliveries

This year marked a significant milestone for Insight Data's email marketing operations who successfully delivered 5 million emails to recipients - their highest-ever annual total. This achievement represents a huge increase from the previous 2.2 million record in 2022 and demonstrates strong, consistent growth in its data management and marketing services.

Green bar chart with arrow pointing upwards

2025

Office Move to 200 Park Way

At the beginning of 2025, Insight Data relocated to 200 Park Way bringing all companies within the Ascot Group together under one roof. This move will be incredibly beneficial for the business as it will allow the team to focus on their business growth strategy for the year ahead.

News

Check out our latest news which includes everything from in-depth market intelligence to detailed insights, trends and analysis on the building products and fenestration industries.

Insight Data aims for the bullseye at the 2025 FIT Show

March 10, 2025 News

The costs of marketing data – the myths debunked

March 10, 2025 News

Reach your ideal customers with the best possible data

February 25, 2025 News

Targeted Direct Mail Campaigns: Your Expert Guide

February 7, 2025 News

Lead Generation Outsourcing: Key Benefits for Your Business

January 28, 2025 News

Increase profit margins by accessing high quality data

January 13, 2025 News

See all news

Trusted by Europe’s Leading Building Product Suppliers

Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results

Origin – Victoria Brocklesby – COO

Manual worker assembling PVC doors and windows

For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need

Epwin – Gerald Allen – Head of Marketing

Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.

TuffX. Andy Hayes – Sales Manager

Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.

Texecom

We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.

Dekko Window Systems Limited

We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.

Mark Wood, Managing Director of The Milwood Group

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