With 14 years’ experience, I started my journey at Insight Data as member of the in-house research team, spending my first three years developing in-depth industry knowledge and understanding the key challenges within the glazing and construction sectors. This experience gave me a strong foundation in market intelligence, competitor analysis, and data-driven insight- crucial for helping businesses identify opportunities and stay ahead in a competitive market.

Building on this, I moved into a client-focused role, working with businesses to generate high-quality leads, win new customers and drive growth using targeted marketing and live industry data. Over time, I took on more responsibility in customer management, helping businesses make the most of our construction and glazing prospect databases to grow faster and more effectively.

Now, as Head of Sales, I lead our efforts in providing accurate, real-time industry data that helps businesses find and win new customers, generate leads, and expand into new markets. With the right data and market intelligence, companies can target the right prospects, stay ahead of competitors, and grow with confidence.

Notable Achievements (Awards, Publications, Industry Contributions): Editor of the Insight Data Monthly Insolvency reports. Glass Times/ BDC Magazine (exclusive review articles)

Relevant Skills & Expertise:

Glazing and construction sector knowledge
Market intelligence and competitor analysis
Industry trends and data-driven insights
Sales & Business Growth
Lead generation and customer acquisition
Sales strategy and business development
Client relationship management
Customer retention and account growth
Marketing & Data Solutions
Targeted marketing campaigns
Prospect databases and data management
B2B marketing in construction and glazing
Email marketing and telesales strategy
Strategic Leadership
Sales team leadership and training
Driving company growth through data solutions
Identifying new market opportunities

Social Proof: https://www.linkedin.com/in/kirstywinter/

Personal Bio:

With 14 years of experience in the glazing and construction sector, I’ve worked with hundreds of companies to create new opportunities and achieve measurable growth. I specialise in advanced sales and marketing strategies that help businesses win more customers and scale quickly. My focus is on delivering practical, results-driven solutions that drive success.

Trusted by Europe’s Leading Building Product Suppliers

Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results

Origin – Victoria Brocklesby – COO

Manual worker assembling PVC doors and windows

For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need

Epwin – Gerald Allen – Head of Marketing

Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.

TuffX. Andy Hayes – Sales Manager

Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.

Texecom

We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.

Dekko Window Systems Limited

We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.

Mark Wood, Managing Director of The Milwood Group

Author

Kirsty Winter

Trusted by Europe’s Leading Building Product Suppliers