Category Archives: Data
Insight Data Reveal 89 Glazing Insolvencies in October 2023
Alex Tremlett, Operations Manager at Insight Data, offers insight into the rising number of industry insolvencies. As we work through this challenging time in the fenestration industry, it‘s impossible to ignore the alarming number of companies facing insolvency. The echoes of … Continue reading
The Power of Outsourcing Lead Generation
In today’s fast-paced and competitive business landscape, companies face the challenge of generating high-quality leads that convert into customers. The process of effective lead generation requires expertise, resources, and a strategic approach. Many businesses are discovering the advantages of outsourcing … Continue reading
The Detriment of Solely Relying on Project Data
It’s no secret that the construction industry has faced some challenges since 2017. Rising material costs, labour shortages, and uncertainty around government regulations have all taken their toll. This, in conjunction with the cost-of-living crisis, would suggest the industry is … Continue reading
Insight Data generate phenomenal number of leads for Direct Trade (Yorkshire) Ltd
Insight Data, a leading provider of prospect data to the glazing and construction industry, has delivered exceptional results to Direct Trade (Yorkshire) Ltd following a comprehensive telesales campaign in recent months. The meticulous operation generated an impressive 429 high-quality leads … Continue reading
Why is construction marketing data so important?
Using real-time data is vital to any business across the UK construction industry. Without it, costs, efficiency and growth could suffer massively. This is because you are launching huge campaigns to audiences of people who may not even be interested … Continue reading
How to find a list of architects in the UK
At the beginning of every construction project there is an architect who plans, designs and oversees the construction and renovation of buildings. By marketing to such people, you can raise awareness of your products and even get them written into … Continue reading
How to find architects and builders in the construction industry
As we enter into 2023, companies within the construction industry will be looking at how to propel growth and boost business in an ever-challenging climate. Due to the current situation across Europe, construction activity is set to stagnate over the … Continue reading
3 reasons you should hire a construction data company
Data is one of the single most important aspects of any construction company’s marketing campaign. Without it, you could be marketing to the wrong audiences, contacting defunct email addresses and wasting thousands of pounds on selling to people that don’t … Continue reading
The best way to find a list of builders’ details for marketing
Many local builders don’t actively promote themselves, preferring to operate on word-of-mouth recommendations, with some having no more than a mobile phone number. Operating under the radar and often on a local scale, these builders are notoriously difficult to track … Continue reading
How to find new installers in the glazing industry
As we enter into 2023, companies within the fenestration industry will be looking at how to propel growth and boost business in an ever-challenging climate. Research carried out by Insight Data in the final quarter of 2022 indicated a drop … Continue reading
Insight Data’s secret to successful marketing in 2023
Utilising different forms of marketing will be the key to success in 2023 – and that is why Insight Data’s Operations Manager, Alex Tremlett said its vital for companies to explore new methods of marketing in the new year. … Continue reading
The financial snapshot for successful fenestration industry prospecting
During the last few years, when the building products and glazing industries saw a huge increase in demand, some companies raised their overheads. Whether business leaders chose to expand their teams or premises, their monthly expenses rocketed in a bid … Continue reading
The early bird catches the worm to conquer the commercial market
As the market gets tougher, it is more important than ever that companies consider new avenues to help guarantee a steady stream of business and architects could be the perfect solution. But, more often than not, many companies shy away … Continue reading
Successfully organise prospects and win more business with Insight Data
With predictions that the market is heading for a decline, businesses trading in the glass and glazing industry will be on the hunt for new prospects. Prospecting is an integral part of how any business operates. It’s the first step … Continue reading
Why small builders make a fantastic alternative route to market
The latest State of the Industry report, produced by leading data specialists Insight Data, found that the number of installers has decreased by 7.6% in the last four years. As the market gets tougher, Alex Tremlett, Operations Manager at Insight … Continue reading
Using marketing data to build a successful business in 6 different ways
Business intelligence through marketing data is one of the biggest tools in a company’s arsenal when used correctly, and coming out of the pandemic, we’ve seen first-hand that more companies than ever before are now leveraging this advantage over their … Continue reading
What is The Future of Email Marketing?
Email marketing is still a central part of many business marketing methods, with 89% of marketers saying email is their core strategy. For any business to reap the rewards of email marketing, you must keep up with the latest trends, … Continue reading
Benefits of using a CRM system – What you need to know!
CRM systems can deliver a wealth of benefits to your business. It has the power to increase productivity, boost sales, and keep customer retention levels high. A centralised system increases your consumer experience supporting business growth whilst giving detailed analytics. … Continue reading
The Insight Difference
Working Smarter not Harder When businesses look for a partner to work with when they wish to focus on improving marketing reach or are wanting to sustain client success, it can be a difficult and confusing process. Many business … Continue reading
Key characteristics of accurate data
If you are asking if your data is accurate, you must measure the value of the information you have collected. When sending out an email campaign, are you getting lots of bouncebacks? When you send your brochures out to your … Continue reading
