Category Archives: Data
What is The Future of Email Marketing?
Email marketing is still a central part of many business marketing methods, with 89% of marketers saying email is their core strategy. For any business to reap the rewards of email marketing, you must keep up with the latest trends, … Continue reading
Benefits of using a CRM system – What you need to know!
CRM systems can deliver a wealth of benefits to your business. It has the power to increase productivity, boost sales, and keep customer retention levels high. A centralised system increases your consumer experience supporting business growth whilst giving detailed analytics. … Continue reading
The Insight Difference
Working Smarter not Harder When businesses look for a partner to work with when they wish to focus on improving marketing reach or are wanting to sustain client success, it can be a difficult and confusing process. Many business … Continue reading
Key Characteristics of Accurate Data
If you are asking if your data is accurate, you must measure the value of the information you have collected. When sending out an email campaign, are you getting lots of bouncebacks? When you send your brochures out to your … Continue reading
Make Data The Most Important Part of Your Marketing Mix
Marketing is there to help you maximise your brand and profits, so why is it that data is always the last thing you think about when it comes to marketing? Jade Greenhow, Insight Data’s Operations Director, discusses why data should … Continue reading
Time to target Main Contractors and House Builders as Insight Data hits over 5,500 unique email addresses across the UK.
Following increasing demand for the dataset, the team at Insight Data have strengthened one of their most popular databases. Their nationwide database of Main Contractors and House Builders has now surpassed a remarkable 5,500 unique email addresses. Providing real-time information … Continue reading
Npower app attack a stark reminder on how important it is to keep personal information safe
Npower, a well-known energy supplier, has been forced into shutting down its mobile app after a data breach exposed customer personal and financial information. The firm has yet to reveal how many accounts have been hacked but have confirmed that … Continue reading
Insight Data: It’s not all about increasing sales leads
6 Business strategies companies can use to maximise value and profits as discussed by Industry expert Andrew Scott When most people think of Insight Data, they probably think of marketing data. Marketing data can be a powerful tool when used … Continue reading
UK installers switch to new fabricators en-masse in 2020
An astonishing 23% of window and door installers in the UK have switched PVCu fabricators since March 2020. Based on a survey Insight Data carried out in October 2020, we estimate that almost a quarter of 7,825 PVCu installers have … Continue reading
Is it legal to send an email to a prospect?
The General Data Protection Regulation (GDPR) became a European framework for data protection back on the 25th May 2018. From the GDPR, the Data Protection Act 2018 was born and enforced into UK law. The GDPR was well exposed to the … Continue reading
Email Marketing Top Tips
Email marketing is an extremely powerful form of direct marketing. It is one of the quickest and most effective ways to generate new business. Allowing you to bypass the traditional ‘gatekeeper’, you can now get your message delivered straight to … Continue reading
Email Marketing Benchmarks
Email marketing is one of the quickest and most effective ways to create brand awareness and generate new business. Knowing more about the engagement behaviours of your target audience is a vital factor to consider before initiating your campaign. In this … Continue reading
How to Wrap Up Your 2019 Marketing Budget
As 2020, and a new decade begins, challenges are plentiful for the Glazing and Construction industry moving into the new financial year. Whilst things like sustainability and technology are starting to take priority in the industry, Marketing and Sales are … Continue reading
Insight Data’s Architects Database hits 20,000 email address milestone
Following increasing demand for the dataset, the team at Insight Data have strengthened one of their most popular databases. Their nationwide database of architects has now surpassed a remarkable 20,000 email addresses. Providing real-time information on architect firms and solo … Continue reading
Why choose Insight Data as your data supplier?
In today’s data driven world, it is essential to have the most up to date, verified data for your marketing communications. Why waste money targeting companies who have moved, ceased trading or changed trading name. This is where Insight Data … Continue reading
FIT Show Focus: Insight Data to showcase new Builders Merchants database
Insight Data, the industry’s leading provider of prospect data and market intelligence, has confirmed they will be showcasing their brand-new Builders Merchants database at this year’s FIT Show. Joining Insight’s extensive prospect database across fenestration and construction, the new Builders … Continue reading
Explore new opportunities with new Builders Merchants database
Operations Director, Jade Greenhow recently spoke to Clearview Magazine about Insight Data’s brand-new Builders Merchants database, and the valuable opportunities it offers to businesses across the industry. It wouldn’t be a stretch to assume that many businesses across the industry … Continue reading
Glass specialists TuffX generate over £250,000 of business from Insight Data’s Builders database
TuffX, the Merseyside-based toughened glass specialists, have seen resounding success with Insight Data’s Local Builders database, generating over £250,000 of new business. The firm, which recently launched their new aluminium walk-on rooflight, has been promoting their range of glass solutions … Continue reading
Google hit with landmark £44 million GDPR fine
Search engine giant Google has been issued with a landmark fine of 50 million euros (£44m), for a breach of the new General Data Protection Regulation (GDPR).
Insight Data launches new Builders Merchants database
As a specialist data company, we are thrilled to start the new year with the launch of a new Builders Merchants Database so our clients in the window, glass and construction industries can grow their businesses. Insight Data’s in-house research … Continue reading
