Category Archives: Email Marketing
What is The Future of Email Marketing?
Email marketing is still a central part of many business marketing methods, with 89% of marketers saying email is their core strategy. For any business to reap the rewards of email marketing, you must keep up with the latest trends, … Continue reading
The Insight Difference
Working Smarter not Harder When businesses look for a partner to work with when they wish to focus on improving marketing reach or are wanting to sustain client success, it can be a difficult and confusing process. Many business … Continue reading
Time to target Main Contractors and House Builders as Insight Data hits over 5,500 unique email addresses across the UK.
Following increasing demand for the dataset, the team at Insight Data have strengthened one of their most popular databases. Their nationwide database of Main Contractors and House Builders has now surpassed a remarkable 5,500 unique email addresses. Providing real-time information … Continue reading
Email Marketing Top Tips
Email marketing is an extremely powerful form of direct marketing. It is one of the quickest and most effective ways to generate new business. Allowing you to bypass the traditional ‘gatekeeper’, you can now get your message delivered straight to … Continue reading
Email Marketing Benchmarks
Email marketing is one of the quickest and most effective ways to create brand awareness and generate new business. Knowing more about the engagement behaviours of your target audience is a vital factor to consider before initiating your campaign. In this … Continue reading
5 reasons why you should utilise email marketing
1. Email is mobile One reason why email marketing is still an effective form of business communication is due to it being an easy and convenient way to reach customers on mobile devices. Email also doesn’t carry the cost of … Continue reading
The world may be digital, but there’s still plenty of room for print!
It may come as no surprise to many that in this increasingly digital age, direct mail has been all but forgotten by many businesses. Written off by marketing gurus and experts with the advent of email marketing and online advertising, … Continue reading
Don’t ignore the power of Email Marketing
Materials shortages right across the industry are leading hundreds of installers to leave long-standing suppliers – and, for you and your business, that creates huge opportunities. Soaring international demand and the closure of key manufacturing facilities have made it harder … Continue reading
Is Email Marketing still effective?
Email marketing over the years has developed into an incredibly effective marketing tool, however it often comes with a lot of scrutiny. In the ever-changing digital world, is email marketing still relevant to your business? Email is the third most influential … Continue reading
Insight Data goes head-to-head with global giants with new email marketing platform
Insight Data, the award-winning supplier of marketing data and CRM software, has developed an all-new email marketing platform to compete head-on with global giants such as Mailchimp, DotMailer and Constant Contact. The new system, STEM, was developed by Insight Data’s … Continue reading
Fenestration and Glazing Database Is the Key to 15,000 Sales Opportunities
Hundreds if not thousands of new business opportunities are wasted every day. Systems companies are looking for new fabricators, fabricators are looking for new installers, the list goes on. This stream of potential new business provides a chance to increase … Continue reading
“Incredible Results” from Direct marketing campaign, says Warmcore fabricator Tradesmith
Tradesmith, the leading Sussex based trade fabricator, have seen a dramatic increase in Warmcore sales after their continued partnership with Insight Data. Tradesmith partnered with Insight a year ago to create and implement an integrated direct marketing and lead generation … Continue reading
Why Salestracker Should Be a Priority For You in 2017
2017 has just begun and its back to business as companies all over the world start launching their marketing and sales campaigns for the upcoming year. Many businesses will stick with the strategies that have brought them steady success over … Continue reading
Instant Sales Results For Field Sales People
In today’s frantic, fast-paced business world, your team need to have their fingers on the pulse. Sales, marketing and customer support is all about now. Sales leads need following up, customers need an answer and you need to know what’s … Continue reading
Insight Data support Christmas Jumper Day.
For the fourth year in a row Insight Data have proudly supported Christmas Jumper Day to help save children’s lives. The yearly charitable event ran by Save the Children, raises funds to give children from the Surkhet district, mid-western Nepal, … Continue reading
An Industry Hat-trick
Insight Data, the leading data suppliers for the construction and fenestration industry, have completed an industry hat-trick with the addition of a brand new email marketing platform. STEM, short for Salestracker Email Marketing, combines 60,000 sales leads, a fully integrated … Continue reading
Local Builders Database Helps Suppliers Generate Millions In New Business
Local builders are the backbone of the building industry, working on tens of thousands of light commercial, new-build and residential projects and spending millions every year on building and home improvement products. Yet most local builders don’t actively advertise themselves, … Continue reading
Insight Data Expand Email Marketing Department
Insight Data, the specialist data suppliers for the fenestration and construction industries, have strengthened their email marketing department in conjunction with growth plans put in place since moving to a new office complex. Kirstie Wood, Ben Matthews and James Holding, … Continue reading
Is the marketing pendulum swinging back to direct marketing?
You can’t help but notice the explosion of new marketing channels as businesses jump on the digital band wagon. In recent years, the shift from print and traditional marketing towards digital has been seen as a ‘must’ among sales and … Continue reading
Target Architects To Increase Sales
Every month thousands of construction projects gain planning approval, providing a lucrative stream of new business opportunities for commercial and domestic suppliers. It also creates a flurry of activity as contractors and building product suppliers bombard the architect or specifier … Continue reading
