
Category Archives: Email Marketing

Insight Data Celebrates a Decade of Success in Partnership with Vista Panels
Insight Data, leading provider of prospect data and marketing solutions for the fenestration industry, are thrilled to announce the celebration of its 10-year partnership with Vista Panels. Vista Panels exist as the largest manufacturer of GRP composite doors and uPVC … Continue reading

How to construct the perfect email campaign
Kirsty Winter, General Manager at Insight Data, explores how your business can build better customer relationships, improve sales and drive lead generation thanks to the power of email marketing. This autumn, a new exhibition at the Design Museum of London … Continue reading

Email marketing for construction companies: 5 tips for a successful campaign
Direct email campaigns have become one of the most important aspects of any business’s marketing department, and in an ever-developing digital world, making your emails stand out has become an increasingly tough task. For construction and fenestration companies especially, you … Continue reading

Insight Data’s secret to successful marketing in 2023
Utilising different forms of marketing will be the key to success in 2023 – and that is why Insight Data’s Operations Manager, Alex Tremlett said its vital for companies to explore new methods of marketing in the new year. … Continue reading

Why Insight Data’s emails are three times more likely to be viewed by the recipient
Email marketing involves sending promotional-based messages to people in mass quantities with the hope of a small amount of interaction, a practice that may seem uninspiring and often unsuccessful. Most people are familiar with these types of emails landing in … Continue reading

What is The Future of Email Marketing?
Email marketing is still a central part of many business marketing methods, with 89% of marketers saying email is their core strategy. For any business to reap the rewards of email marketing, you must keep up with the latest trends, … Continue reading

The Insight Difference
Working Smarter not Harder When businesses look for a partner to work with when they wish to focus on improving marketing reach or are wanting to sustain client success, it can be a difficult and confusing process. Many business … Continue reading

Time to target Main Contractors and House Builders as Insight Data hits over 5,500 unique email addresses across the UK.
Following increasing demand for the dataset, the team at Insight Data have strengthened one of their most popular databases. Their nationwide database of Main Contractors and House Builders has now surpassed a remarkable 5,500 unique email addresses. Providing real-time information … Continue reading

Email Marketing Top Tips
Email marketing is an extremely powerful form of direct marketing. It is one of the quickest and most effective ways to generate new business. Allowing you to bypass the traditional ‘gatekeeper’, you can now get your message delivered straight to … Continue reading

Email Marketing Benchmarks
Email marketing is one of the quickest and most effective ways to create brand awareness and generate new business. Knowing more about the engagement behaviours of your target audience is a vital factor to consider before initiating your campaign. In this … Continue reading

5 reasons why you should utilise email marketing
1. Email is mobile One reason why email marketing is still an effective form of business communication is due to it being an easy and convenient way to reach customers on mobile devices. Email also doesn’t carry the cost of … Continue reading

The world may be digital, but there’s still plenty of room for print!
It may come as no surprise to many that in this increasingly digital age, direct mail has been all but forgotten by many businesses. Written off by marketing gurus and experts with the advent of email marketing and online advertising, … Continue reading

Don’t ignore the power of Email Marketing
Materials shortages right across the industry are leading hundreds of installers to leave long-standing suppliers – and, for you and your business, that creates huge opportunities. Soaring international demand and the closure of key manufacturing facilities have made it harder … Continue reading

Is Email Marketing still effective?
Email marketing over the years has developed into an incredibly effective marketing tool, however it often comes with a lot of scrutiny. In the ever-changing digital world, is email marketing still relevant to your business? Email is the third most influential … Continue reading

Insight Data goes head-to-head with global giants with new email marketing platform
Insight Data, the award-winning supplier of marketing data and CRM software, has developed an all-new email marketing platform to compete head-on with global giants such as Mailchimp, DotMailer and Constant Contact. The new system, STEM, was developed by Insight Data’s … Continue reading

Fenestration and Glazing Database Is the Key to 15,000 Sales Opportunities
Hundreds if not thousands of new business opportunities are wasted every day. Systems companies are looking for new fabricators, fabricators are looking for new installers, the list goes on. This stream of potential new business provides a chance to increase … Continue reading

“Incredible Results” from Direct marketing campaign, says Warmcore fabricator Tradesmith
Tradesmith, the leading Sussex based trade fabricator, have seen a dramatic increase in Warmcore sales after their continued partnership with Insight Data. Tradesmith partnered with Insight a year ago to create and implement an integrated direct marketing and lead generation … Continue reading

Why Salestracker Should Be a Priority For You in 2017
2017 has just begun and its back to business as companies all over the world start launching their marketing and sales campaigns for the upcoming year. Many businesses will stick with the strategies that have brought them steady success over … Continue reading

Instant Sales Results For Field Sales People
In today’s frantic, fast-paced business world, your team need to have their fingers on the pulse. Sales, marketing and customer support is all about now. Sales leads need following up, customers need an answer and you need to know what’s … Continue reading

Insight Data support Christmas Jumper Day
For the fourth year in a row Insight Data have proudly supported Christmas Jumper Day to help save children’s lives. The yearly charitable event ran by Save the Children, raises funds to give children from the Surkhet district, mid-western Nepal, … Continue reading