Category Archives: Marketing
How has the industry adapted to the digital revolution?
The UK’s digital transformation began decades ago – but while it’s radically changed many industries, the construction sector has been slow to adapt. According to Tech Nation’s 2020 report, technology is expanding six times faster than the rest of the … Continue reading
Google hit with landmark £44 million GDPR fine
Search engine giant Google has been issued with a landmark fine of 50 million euros (£44m), for a breach of the new General Data Protection Regulation (GDPR).
The world may be digital, but there’s still plenty of room for print!
It may come as no surprise to many that in this increasingly digital age, direct mail has been all but forgotten by many businesses. Written off by marketing gurus and experts with the advent of email marketing and online advertising, … Continue reading
Why you still NEED direct mail
Industry data specialists Insight Data explain why direct mail is more important than ever before. As the digital world continues to develop at an alarming rate, you would be forgiven for thinking direct mail is dead. But it’s time to … Continue reading
GDPR compliant Direct Mail service from Insight Data
“Quality direct mail can generate up to 10 times more response than mass marketing.” But who has the time or resources to spend hours printing letters, stuffing envelopes and affixing labels? With the introduction of GDPR this May also saw … Continue reading
First speakers announced for The Glazing Summit
The first line-up of speakers have been announced for the Glazing Summit, the major industry conference organised by Purplex Marketing and Insight Data. A line-up of industry speakers and panellists include David Leng, CEO of Customade Group, Sean Parnaby of … Continue reading
Industry’s top leaders come together for the Glazing Summit
Over 150 people have already registered for the Glazing Summit, the new conference for the window, door and conservatory industry. Directors and senior management of the industry’s top systems companies, fabricators, installers, glass and component suppliers will come together on … Continue reading
Is direct mail still the answer in a digital world?
In a digital world, the phrase ‘Direct mail is dead, it’s all about online” is becoming more and more popular, but is this really the case? Marketers spend most of their time online focusing on social media, emails and online … Continue reading
Veranda specialists The Milwood Group see unbelievable results with Insight Data
One of the UK’s fastest growing manufacturers of outdoor living products has seen a phenomenal surge in leads and sales thanks to a little help from Insight Data. The Milwood Group, which specialises in aluminium verandas, canopies and carports partnered … Continue reading
Edgetech calls on Insight Data’s expert industry analysis for 10th anniversary celebration
Quanex company Edgetech, the leading experts in warm edge technology called on the industry knowledge and expertise of Insight Data for their special anniversary event to mark 10 years of UK manufacture. As part of the proceedings which celebrated Edgetech’s … Continue reading
Double awards celebration for industry marketing expert
A well-known figure in the glass and glazing industry has scooped arguably the most prestigious business award in the country. Andrew Scott, Managing Director of Insight Data – recently won at the Institute of Directors (IoD) South West Awards. Up … Continue reading
Insight Data MD receives Institute of Directors Nomination
Andrew Scott, managing director of Insight Data, has been shortlisted for “Director of the Year” in the 2017 IoD Awards. The Institute of Directors is the UK’s leading organisation for professional leaders and business best-practice, with 30,000 members. The IoD … Continue reading
Insight Data reveals showrooms are back in vogue
The latest findings from Insight Data reveal the number of double glazing showrooms have increased from 3,460 to 3,764 in the last two years, with an average of 12 new show centres opening every month across the UK – and … Continue reading
Aluhaus Get a Data Upgrade
Aluhaus, a specialist manufacturer and supplier of high-quality aluminium windows and doors, operating from a cutting-edge manufacturing facility, have taken their market intelligence to whole new level with Salestracker. Based in Nottingham, the national supplier has chosen to receive a … Continue reading
Telesales Success for Texecom
Texecom UK, the largest UK based manufacturer of security products has partnered with Insight Data to launch a comprehensive market research and telesales project. Texecom, who have been in the security market for over 30 years, used Insight’s experienced telemarketing … Continue reading
Insight Data Set to Unveil Brand New Headquarters.
Insight Data, the leading provider of prospect marketing data for the fenestration and construction industry, are set to unveil their brand new headquarters. On February 9th 2017 a grand opening will take place, with well over 100 VIP guests … Continue reading
Fenestration and Glazing Database Is the Key to 15,000 Sales Opportunities
Hundreds if not thousands of new business opportunities are wasted every day. Systems companies are looking for new fabricators, fabricators are looking for new installers, the list goes on. This stream of potential new business provides a chance to increase … Continue reading
“Incredible Results” from Direct marketing campaign, says Warmcore fabricator Tradesmith
Tradesmith, the leading Sussex based trade fabricator, have seen a dramatic increase in Warmcore sales after their continued partnership with Insight Data. Tradesmith partnered with Insight a year ago to create and implement an integrated direct marketing and lead generation … Continue reading
Why Salestracker Should Be a Priority For You in 2017
2017 has just begun and its back to business as companies all over the world start launching their marketing and sales campaigns for the upcoming year. Many businesses will stick with the strategies that have brought them steady success over … Continue reading
Instant Sales Results For Field Sales People
In today’s frantic, fast-paced business world, your team need to have their fingers on the pulse. Sales, marketing and customer support is all about now. Sales leads need following up, customers need an answer and you need to know what’s … Continue reading
