Category Archives: Marketing
Insight Data Reveal 89 Glazing Insolvencies in October 2023
Alex Tremlett, Operations Manager at Insight Data, offers insight into the rising number of industry insolvencies. As we work through this challenging time in the fenestration industry, it‘s impossible to ignore the alarming number of companies facing insolvency. The echoes of … Continue reading
Insight Data Celebrates a Decade of Success in Partnership with Vista Panels
Insight Data, leading provider of prospect data and marketing solutions for the fenestration industry, are thrilled to announce the celebration of its 10-year partnership with Vista Panels. Vista Panels exist as the largest manufacturer of GRP composite doors and uPVC … Continue reading
How to respond to the State of the Industry Report
Alex Tremlett, Operations Manager at Insight Data, shares his thoughts on how to respond to the State of the Industry report following this year’s Glazing Summit. Throughout the pandemic, the home improvement boom helped prop up the glazing industry. However, … Continue reading
How to construct the perfect email campaign
Kirsty Winter, General Manager at Insight Data, explores how your business can build better customer relationships, improve sales and drive lead generation thanks to the power of email marketing. This autumn, a new exhibition at the Design Museum of London … Continue reading
5 Reasons to Attend This Year’s Glazing Summit
The Glazing Summit has been providing a platform for industry leaders to converge, collaborate, and learn from one another since 2018. Still yet to book your place to join us at the Edgbaston Stadium this October? Here’s five reasons why … Continue reading
The Power of Outsourcing Lead Generation
In today’s fast-paced and competitive business landscape, companies face the challenge of generating high-quality leads that convert into customers. The process of effective lead generation requires expertise, resources, and a strategic approach. Many businesses are discovering the advantages of outsourcing … Continue reading
Insight Data help Universal Composite Doors gain 90 new customers
Insight Data, the UK’s leading data supplier for the glazing and construction industry, have been commended by Universal Composite Doors (UCD) for contributing to the arrival of almost 100 new customers since joining forces last year. Thanks to the in-depth … Continue reading
Why is construction marketing data so important?
Using real-time data is vital to any business across the UK construction industry. Without it, costs, efficiency and growth could suffer massively. This is because you are launching huge campaigns to audiences of people who may not even be interested … Continue reading
How to find a list of architects in the UK
At the beginning of every construction project there is an architect who plans, designs and oversees the construction and renovation of buildings. By marketing to such people, you can raise awareness of your products and even get them written into … Continue reading
Email marketing for construction companies: 5 tips for a successful campaign
Direct email campaigns have become one of the most important aspects of any business’s marketing department, and in an ever-developing digital world, making your emails stand out has become an increasingly tough task. For construction and fenestration companies especially, you … Continue reading
3 reasons you should hire a construction data company
Data is one of the single most important aspects of any construction company’s marketing campaign. Without it, you could be marketing to the wrong audiences, contacting defunct email addresses and wasting thousands of pounds on selling to people that don’t … Continue reading
The best way to find a list of builders’ details for marketing
Many local builders don’t actively promote themselves, preferring to operate on word-of-mouth recommendations, with some having no more than a mobile phone number. Operating under the radar and often on a local scale, these builders are notoriously difficult to track … Continue reading
Insight Data’s secret to successful marketing in 2023
Utilising different forms of marketing will be the key to success in 2023 – and that is why Insight Data’s Operations Manager, Alex Tremlett said its vital for companies to explore new methods of marketing in the new year. … Continue reading
The secret weapon found within Insight Data’s specialist Salestracker software
At the heart of Insight Data’s specialist Salestracker platform sits CRM (Customer Relationship Management), a tool used to increase productivity, boost sales, and keep customer retention levels high. Salestracker has all the best features of a modern customer relationship management … Continue reading
Construction industry insolvencies have spiked in 2022
From looking closely at the total number of companies registered on our unique Construction File database, which contains large construction firms with a turnover of over £ 5 million, we have found there has been a 12% drop this year, … Continue reading
Aluminium manufacturer FrameX sign up to Salestracker
Here at Insight Data, we are delighted to say FrameX has become the latest organisation to sign-up to Salestracker, our leading online prospect database. Following a period of purchasing one-off data lists, the aluminium manufacturers of quality glazing products have … Continue reading
5 marketing tips using data insights for targeting home improvement companies
A concise and focused marketing strategy can make a significant difference when it comes to targeting companies within the home improvement industry. Service providers and product suppliers will see noticeable improvements in their output through the inclusion of the right … Continue reading
What is The Future of Email Marketing?
Email marketing is still a central part of many business marketing methods, with 89% of marketers saying email is their core strategy. For any business to reap the rewards of email marketing, you must keep up with the latest trends, … Continue reading
Benefits of using a CRM system – What you need to know!
CRM systems can deliver a wealth of benefits to your business. It has the power to increase productivity, boost sales, and keep customer retention levels high. A centralised system increases your consumer experience supporting business growth whilst giving detailed analytics. … Continue reading
Is Your Business Marketing-Orientated?
Is your business reaping the rewards of marketing orientation? Prioritising the needs and desires of your clients is fundamental to marketing success. Creating products and services to satisfy your target audience and considering their opinions is a critical component of … Continue reading
