Salestracker CRM Supporting Window Widgets for Over 12 Years

Name: Insight Data Ltd.
Address: Worle Park Way,, Weston-super-Mare,, BS22 6WA, UK
Telephone: 01934 808 293

Salestracker CRM Supporting Window Widgets for Over 12 Years

At Insight Data, we are proud to celebrate more than a decade of collaboration with glazing supplies specialist Window Widgets, demonstrating how a well-implemented Customer Relationship Management (CRM) system can support clarity, coordination and measurable business impact.

For over 12 years, the Gloucester-based company has relied on our Salestracker CRM platform to centralise customer information and connect sales, marketing and technical teams. What began as a standard CRM implementation has gradually developed into a fully tailored operational hub, enabling Window Widgets to organise customer data, monitor opportunities and maintain visibility across departments.

Window Widgets, a glazing supplies specialist and long-standing Salestracker CRM client.

Through Salestracker, the Window Widgets team can manage accounts, track communications and ensure every department works from the same accurate information. This shared system helps remove silos and gives staff confidence that the data they are using is current and consistent.

Alongside CRM management, Window Widgets also uses STEM, our dedicated email marketing software. By combining Salestracker data with STEM’s campaign tools, the business can plan and deliver more targeted marketing activity to key contacts within the industry.

Long-Term CRM Value in Action

Jo Trotman, Sales & Marketing Manager at Window Widgets Limited, said:

“Salestracker has been invaluable to our business for over 12 years. The CRM system is highly adaptable and has been customised to meet our specific needs, allowing us to categorise customers effectively across our businesses and securely log internal information for each account. This ensures our Sales, Marketing and Technical teams always have access to the most up-to-date information.”

“Our investment in STEM has further strengthened our marketing activity, enabling targeted email campaigns and access to key fenestration and architect databases. Salestracker is a powerful, fully integrated tool that plays a vital role in our day-to-day operations.”

A CRM Partnership That Evolves with the Business

Our relationship with Window Widgets has been built on trust, collaboration and continuous development. As their business has evolved, we have worked closely with their team to ensure Salestracker continues to reflect their operational needs.

This long-term partnership demonstrates how CRM software can move beyond simple contact storage. When fully integrated into everyday processes, a CRM platform can:

Support stronger internal communication
Provide better visibility across departments
Enable targeted marketing campaigns
Improve customer relationship management
Inform better commercial decision-making

By combining live industry data, CRM tools and email marketing capabilities, we help businesses like Window Widgets maintain a clear view of their market and their customers.

Supporting Innovation in the Glazing Supply Chain

Window Widgets supplies glazing solutions and universal ancillaries to window fabricators and installers across the UK. The company’s manufacturing capability includes in-house extrusion, injection moulding, CNC production, 3D design, prototyping and quality testing, allowing it to support customers with both standard and bespoke components.

Kirsty Winter Head of Sales at Insight Data speaking about Salestracker CRM partnership Kirsty Winter, Head of Sales at Insight Data, added:

“Working with Window Widgets for more than twelve years shows the difference a committed CRM partnership can make. By tailoring Salestracker around their daily operations, they have turned the platform into a central hub for the business. It has been a privilege for our team to support them throughout that journey.”

CRM That Supports Long-Term Growth

At Insight Data, our focus is not simply on providing CRM software. We work closely with our clients to ensure Salestracker and STEM deliver real operational value.

The long-standing partnership with Window Widgets demonstrates what can be achieved when data, CRM and marketing systems work together to support better decisions, stronger communication and sustainable business growth.

CRM That Supports Long-Term Growth

At Insight Data, our focus is not simply on providing CRM software. We work closely with our clients to ensure Salestracker and STEM deliver real operational value.

Talk to Insight Data About Salestracker CRM

If you want to see how Salestracker CRM can help your business bring sales, marketing and customer data into one place, contact Insight Data today. Our team can talk you through the platform, answer your questions and show you how we support glazing and construction businesses with better prospect data, CRM visibility and targeted marketing. You can also email us at hello@insightdata.co.uk or call 01934 808 293.

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About Alex Tremlett

Alex Tremlett at Insight Data

Alex Tremlett is Commercial Director at Insight Data and has spent more than a decade helping shape the company’s growth, customer strategy and commercial direction. Starting his career as a Telephone Researcher, Alex built his expertise from the ground up, developing a strong understanding of the fenestration and construction sectors, the value of accurate data, and the role customer insight plays in sales and marketing success.

He later progressed into operational leadership, improving workflows, supporting research quality and helping the business deliver reliable data solutions at scale. Today, Alex leads Insight Data’s commercial strategy, working closely with clients to help them identify opportunities, strengthen relationships and make better use of CRM, prospect data and market intelligence.

Alex is also a recognised industry voice, having spoken at the Glazing Summit and contributed regular commentary on sector insolvencies and market conditions. His experience across research, operations and commercial growth gives him a practical view of what building product suppliers need from their data, software and sales processes.