Tag Archives: digital marketing
Email marketing for construction companies: 5 tips for a successful campaign
Direct email campaigns have become one of the most important aspects of any business’s marketing department, and in an ever-developing digital world, making your emails stand out has become an increasingly tough task. For construction and fenestration companies especially, you … Continue reading
3 reasons you should hire a construction data company
Data is one of the single most important aspects of any construction company’s marketing campaign. Without it, you could be marketing to the wrong audiences, contacting defunct email addresses and wasting thousands of pounds on selling to people that don’t … Continue reading
Is it legal to send an email to a prospect?
The General Data Protection Regulation (GDPR) became a European framework for data protection back on the 25th May 2018. From the GDPR, the Data Protection Act 2018 was born and enforced into UK law. The GDPR was well exposed to the … Continue reading
Insight Data launch Best Practice email marketing guide
Insight Data, the UK’s leading supplier of business prospect data, has published a comprehensive guide to email marketing. “Email marketing is a powerful, cost-effective marketing tool but many companies still don’t fully grasp the complexities of running a successful campaign” … Continue reading
Avoiding the ‘Spam Trap’
Email marketing creates instant response, driving traffic to your website, contact form or landing zone. But with over 150 billion spam emails being sent every day, getting your message to your target recipients requires specialist digital marketing skills. After all, … Continue reading
Imitation is sincerest form of flattery
Imitation is the sincerest form of flattery. But is it hurting your business? It was Charles Caleb Colton who first said “Imitation is the sincerest form of flattery” way back in the 19th Century. Yet, it seems to be … Continue reading
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
