Insight Data explain PECR and how it affects your business

Avoiding the ‘Spam Trap’

Email marketing creates instant response, driving traffic to your website, contact form or landing zone. But with over 150 billion spam emails being sent every day, getting your message to your target recipients requires specialist digital marketing skills. After all, … Continue reading

Imitation is sincerest form of flattery

Imitation is the sincerest form of flattery. But is it hurting your business?    It was Charles Caleb Colton who first said “Imitation is the sincerest form of flattery” way back in the 19th Century.  Yet, it seems to be … Continue reading

Has digital killed traditional direct marketing?

Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading