Insight Data are members of the DMA
Insight Data MD Andrew Scott
Astraseal appoint as launch partner

DMA backs Insight Data

The Direct Marketing Association represents companies involved in database marketing and provides the quality standards, compliance and best-practise across all aspects of data and direct marketing.  It is also the Governments enforcement arm, and has powers to impose large fines … Continue reading

Email revenue at risk from bad practice

Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association. A white paper by the Association’s Email Marketing Council says bad practice is … Continue reading

Has digital killed traditional direct marketing?

Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading

What happens if you don’t use high quality data?

Direct mail has increased 137% in the last ten years yet according to a recent study by the Direct Marketing Association – the leading authority in direct marketing – the percentage of people binning direct mail has risen from 63% … Continue reading

Avoiding the pitfalls of email marketing

Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading

Insight Data demolishes competition

Insight Data has become the industry’s leading supplier of prospect data following a string of awards and accreditations. Launched in 2006, Insight has rapidly established itself as the UK’s leading supplier of prospect data for the window and conservatory industry. … Continue reading

Marketing “Best Practice” now for the window industry

In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading