Leading architectural aluminium systems company, Sapa Building Systems Ltd, has announced a major marketing initiative as part of a strategy to dramatically expand its UK network of fabricators. The company has adopted Salestracker, the online window industry database from Insight … Continue reading
Tag Archives: marketing strategy
Marketing Ethics: A wounded animal lashes out
As companies slowly recover from recession and look at their sales and marketing strategy again, Andrew Scott, Managing Director of Purplex Marketing, asks whether it’s time to stop the back-biting and get back to professional marketing. This year was a … Continue reading
The 8 weapons guaranteed to improve marketing results
Okay, so 2009 was a tough year and you need a marketing strategy that delivers results for 2010 – quickly and cost effectively. This articles delivers! Continue reading
