Putting the focus back on lead generation

Without question, the marketing landscape has changed massively over the last decade. As businesses have got busier and competition has got tougher, it has become harder and harder for internal marketing teams to fully get to grips with a diverse … Continue reading

Insight prospect database swells to over 60,000 records

At Insight Data we’ve been busy improving all our prospect databases to help companies engage with more customers more effectively. The Insight fabricator and installer database, for example, now has 17,747 individual contacts and 13,200 email addresses in the UK … Continue reading

Insightful database marketing from Window Widgets

Window Widgets, the supplier of specialist products for the glazing industry, is one company who recognise the benefit of database marketing. After seven years using another data supplier, the Gloucester based company signed up to Salestracker – the world’s first … Continue reading

Online prospect database grows up

In March’s issue of Windows Active magazine, Insight Data’s I.T Manager Matthew Stone was interviewed to discover how the new version of Salestracker helps companies find and win new customers. Below is the interview in its entirety. Back in 2008 Insight … Continue reading

What happens if you don’t use high quality data?

Direct mail has increased 137% in the last ten years yet according to a recent study by the Direct Marketing Association – the leading authority in direct marketing – the percentage of people binning direct mail has risen from 63% … Continue reading

£Billion commercial market opens up

Insight has launched a new database to help forward-thinking companies take advantage of the commercial market. The database contains details of more than 15,000 architects and specifiers in the building industry. Insight’s data manager, David Lewis, said “targeting architects earlier … Continue reading

Solaglas ‘astounded’ by revolutionary window industry prospect database

Leading data providers to the window industry – Insight Data – are pleased to announce that Solaglas – the largest distributor, repairer and installer of glass systems in the UK – have signed up to SalesTracker, the world’s first online … Continue reading

SalesTracker creates £millions in new business

Salestracker, the worlds first online prospect database for the window industry, has already created millions of pounds in new business. But now a new version, launched this month is set to take the industry by storm. Users simply log-on from … Continue reading

Forget 1849; 2010 is the New Goldrush!

Imagine prospecting for gold in the late 19th century. Technology was limited, resources sparse and often sheer luck determined who struck gold and who came up with nothing. These days, there is no reason to leave prospecting for sales leads, … Continue reading

The 8 weapons guaranteed to improve marketing results

Okay, so 2009 was a tough year and you need a marketing strategy that delivers results for 2010 – quickly and cost effectively. This articles delivers! Continue reading

New Salestracker set to revolutionise window industry

  Excitement builds as Insight Data announce the launch of the new Salestracker After a year of development the wait is finally over. Insight Data has announced the launch of their new online fabricator and installer prospect database, turning the … Continue reading