Putting the focus back on lead generation

Without question, the marketing landscape has changed massively over the last decade. As businesses have got busier and competition has got tougher, it has become harder and harder for internal marketing teams to fully get to grips with a diverse … Continue reading

New Salestracker packs a CRM punch

It’s not easy when you have an MD who is obsessed with innovation. Not just product development, or continuous improvement, but true innovation. So when we launched Salestracker, the world’s first live CRM system, it didn’t come as a surprise … Continue reading

Marketing success for Solidor with Salestracker

Composite door manufacturer Solidor has had over 360 sales leads from its first marketing campaign using Salestracker, the prospect database from Insight Data. “We have been staggered by the response” admits Solidor MD Gareth Mobley. “Our sales team have already … Continue reading

Direct Mail and Email Marketing Get Ready to Rumble

Direct mail was the undisputed champion of the marketing world until the new kid on the block, email marketing, exploded onto the scene. To fight back, direct mail now has a killer blow up its sleeve according to Insight Data’s … Continue reading

Sapa turns up the heat with Insight Data

Leading architectural aluminium systems company, Sapa Building Systems Ltd, has announced a major marketing initiative as part of a strategy to dramatically expand its UK network of fabricators. The company has adopted Salestracker, the online window industry database from Insight … Continue reading

Insightful database marketing from Window Widgets

Window Widgets, the supplier of specialist products for the glazing industry, is one company who recognise the benefit of database marketing. After seven years using another data supplier, the Gloucester based company signed up to Salestracker – the world’s first … Continue reading

WHS Halo gains commercial insight

WHS Halo is the latest big name to subscribe to Insight Data’s architects and specifiers database, opening up a market worth £31.372 billion a year (according the Office of National Statistics) and giving them an opportunity to further cement their … Continue reading

Online prospect database grows up

In March’s issue of Windows Active magazine, Insight Data’s I.T Manager Matthew Stone was interviewed to discover how the new version of Salestracker helps companies find and win new customers. Below is the interview in its entirety. Back in 2008 Insight … Continue reading

SalesTracker creates £millions in new business

Salestracker, the worlds first online prospect database for the window industry, has already created millions of pounds in new business. But now a new version, launched this month is set to take the industry by storm. Users simply log-on from … Continue reading

Forget 1849; 2010 is the New Goldrush!

Imagine prospecting for gold in the late 19th century. Technology was limited, resources sparse and often sheer luck determined who struck gold and who came up with nothing. These days, there is no reason to leave prospecting for sales leads, … Continue reading