Email revenue at risk from bad practice

Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association. A white paper by the Association’s Email Marketing Council says bad practice is … Continue reading

Avoiding the pitfalls of email marketing

Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading

The 8 weapons guaranteed to improve marketing results

Okay, so 2009 was a tough year and you need a marketing strategy that delivers results for 2010 – quickly and cost effectively. This articles delivers! Continue reading