Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association. A white paper by the Association’s Email Marketing Council says bad practice is … Continue reading
Tag Archives: target audience
Tweeting is ‘big business’ in the window industry
According to a recent study published by Dr Nora Barnes, senior fellow and chair of the society for new communications research at the University of Massachusetts, more than a quarter of Fortune 500 firms have set up Twitter accounts. Eric … Continue reading
