Email revenue at risk from bad practice

Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association. A white paper by the Association’s Email Marketing Council says bad practice is … Continue reading

Tweeting is ‘big business’ in the window industry

According to a recent study published by Dr Nora Barnes, senior fellow and chair of the society for new communications research at the University of Massachusetts, more than a quarter of Fortune 500 firms have set up Twitter accounts. Eric … Continue reading

Forget 1849; 2010 is the New Goldrush!

Imagine prospecting for gold in the late 19th century. Technology was limited, resources sparse and often sheer luck determined who struck gold and who came up with nothing. These days, there is no reason to leave prospecting for sales leads, … Continue reading