Sapa turns up the heat with Insight Data

Leading architectural aluminium systems company, Sapa Building Systems Ltd, has announced a major marketing initiative as part of a strategy to dramatically expand its UK network of fabricators. The company has adopted Salestracker, the online window industry database from Insight … Continue reading

Insightful database marketing from Window Widgets

Window Widgets, the supplier of specialist products for the glazing industry, is one company who recognise the benefit of database marketing. After seven years using another data supplier, the Gloucester based company signed up to Salestracker – the world’s first … Continue reading

Online prospect database grows up

In March’s issue of Windows Active magazine, Insight Data’s I.T Manager Matthew Stone was interviewed to discover how the new version of Salestracker helps companies find and win new customers. Below is the interview in its entirety. Back in 2008 Insight … Continue reading

What happens if you don’t use high quality data?

Direct mail has increased 137% in the last ten years yet according to a recent study by the Direct Marketing Association – the leading authority in direct marketing – the percentage of people binning direct mail has risen from 63% … Continue reading

Avoiding the pitfalls of email marketing

Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading

Solaglas ‘astounded’ by revolutionary window industry prospect database

Leading data providers to the window industry – Insight Data – are pleased to announce that Solaglas – the largest distributor, repairer and installer of glass systems in the UK – have signed up to SalesTracker, the world’s first online … Continue reading

SalesTracker creates £millions in new business

Salestracker, the worlds first online prospect database for the window industry, has already created millions of pounds in new business. But now a new version, launched this month is set to take the industry by storm. Users simply log-on from … Continue reading

Database companies collaborate to give clients the edge

Two of the building industry’s leading database providers, Insight Data and Focal Research, have reached agreement to work together on a number of future database projects. Focal Research is an established authority on the social housing, new build and public … Continue reading

Forget 1849; 2010 is the New Goldrush!

Imagine prospecting for gold in the late 19th century. Technology was limited, resources sparse and often sheer luck determined who struck gold and who came up with nothing. These days, there is no reason to leave prospecting for sales leads, … Continue reading

New Salestracker set to revolutionise window industry

  Excitement builds as Insight Data announce the launch of the new Salestracker After a year of development the wait is finally over. Insight Data has announced the launch of their new online fabricator and installer prospect database, turning the … Continue reading