What is The Future of Email Marketing?

Email marketing is still a central part of many business marketing methods, with 89% of marketers saying email is their core strategy. For any business to reap the rewards of email marketing, you must keep up with the latest trends, and Insight Data has the latest predictions for successful email marketing in 2022 and beyond.

We will look at the top 3 email marketing trends and predictions that you need to know to keep your email strategy moving forward, generating increasing results month on month.


3 email marketing trends for 2022 that you need to know!

You need to stay competitive with email marketing. Take note of the current email trends. Taking these email trends into consideration will give you an advantage over your competition.

  • Artificial intelligence
  • Focusing on mobile usage
  • Integrate interactivity

Email Marketing

Email marketing trend: Artificial intelligence

AI continues to grow a strong presence in marketing and aids businesses in making better decisions. When trying to predict the future of email marketing, AI is a vital component. You can use AI services to help deliver better experiences for your email subscribers.

AI can help you analyse thousands of data points and give significant insights to tailor your email marketing campaigns.

It’s a fantastic tool to help you distinguish trends and changes with your audience and make more actionable choices with your marketing.


Email marketing trend: Focus on mobile usage

Email trends in 2022 are focusing on mobile as 66% of emails are opened on mobile devices as more people use their phone and tablet devices to filter through their inboxes and decide what emails are worth their time.

The shift to mobile means that you need your emails to appear and function perfectly on any mobile device. You’ll need to have responsive designs for your emails, so they can adapt to the device a reader uses. Keep your emails free of distraction and remain conscious of how much copy you put in your emails. You don’t want subscribers to scroll through your email mindlessly.


Email marketing trend: Integrate interactivity

if you deliver static, boring emails, it won’t cut it for your readers. If you want subscribers to interact with your emails, you need to keep them engaged. Interactivity is one of the must-have email trends that will help you heighten your email marketing performance.

Interactive emails can include features that users can operate without having to leave their inbox and visit another web page.

Here are some interactive ideas you can include:

  • Carousels of images users can swipe through
  • Sliders subscribers can manipulate
  • Videos users can watch

Interactive elements can make your emails more appealing and persuade prospects to engage with your email marketing campaigns. It’s a fantastic way to help you stand out from the crowd.

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Insider knowledge for your email marketing with Insight Data

Insight has the data to structure your marketing plans, increase your campaign rates and plunge into the data specifics you need to assist with email marketing. By specialising in niche sectors, we continuously update, verify, and manage our prospect database more frequently than any other marketing data provider.

We have ‘live data’ to produce better and faster marketing results. Our online prospect data and CRM system, Salestracker, has over 700 users, including some industry-leading building product suppliers.


If you want to gain access to marketing data and need consistent business growth, contact Insight Data on 01934 808 293 or email us at hello@insightdata.co.uk. Get insider knowledge with Insight.