Keep on the right side of the Law

There are rules and Government guidelines on using data.  The Data Protection Act, Telephone and Fax Preference Service and Email regulations all require compliance.  Breach these rules and you could leave yourself open to prosecution and heavy fines.

Even if you have your own database, unless you screen it regularly and comply with the regulations you can still be prosecuted.  What's more, copyright and intellectual rights exist on databases and directories. You can use Yellow Pages, for example, to find a product, service or company, but use it to compile a list for marketing purposes and you are infringing copyright. 

While most experienced marketeers see the investment and value that goes into building and maintaining a database, some people don't see the thousands of phone calls and man-hours spent collecting and updating the information.

This is why database and directory suppliers use "seed data"; that is, bogus contacts that are planted to trace who is using their data.  Data is generally leased or rented for a one-off or multiple use within a given time-frame, use it outside those restraints and you will almost certainly breach copyright laws.

Insight Data is registered with the Commissioner for Information, the office that regulates Data Protection.  What's more, we are an accredited member of the Direct Marketing Association who regulate the Telephone and Fax Preference Service, and we screen data against the TPS/FPS opt-out list. 

If you use our Email Marketing service, we will design your email to include your full company details, provide an Unsubscribe option and manage your unsubscribe list for you, all helping to ensure you comply with the law.

> Contact Us now for more information