

Npower app attack a stark reminder on how important it is to keep personal information safe.
Npower, a well-known energy supplier, has been forced into shutting down its mobile app after a data breach exposed customer personal and financial information. The firm has yet to reveal how many accounts have been hacked but have confirmed that … Continue reading

Insight Data: It’s not all about increasing sales leads
Industry expert Andrew Scott discusses 6 business strategies companies can use to maximise value and profits. When most people think of Insight Data, they probably think of marketing data. Marketing data can be a powerful tool when used correctly, and … Continue reading

Christmas Opening Times 2020
Insight Data, the leading provider of prospect marketing data for the construction and fenestration industries have an announcement regarding our operational times over the Christmas period. We will shut down from 4pm on the 23rd of December 2020 until 8:30 … Continue reading

UK installers switch to new fabricators en-masse in 2020
An astonishing 23% of window and door installers in the UK have switched PVCu fabricators since March 2020. Based on a survey Insight Data carried out in October 2020, we estimate that almost a quarter of 7,825 PVCu installers have … Continue reading

Why email marketing is an essential part of your 2021 marketing plan
At Insight Data, we are currently preparing to launch a range of new email marketing packages. Due to a huge surge in demand for email marketing this year, we are extending our email marketing packages to a wide range of … Continue reading

Sean Payne Celebrating 10 years with Insight Data
Sean Payne, Insight Data’s lead software developer, celebrates his 10 year anniversary with Insight Data. Here he looks back over the last 10 years and explains how Insight Data has grown and evolved. There were 12 of us when I … Continue reading

Achieving business success from home: harnessing digital tools
Kirsty Winter, Insight Data’s partnerships manager explains why Salestracker could help your business navigate challenges posed by several local restriction challenges in 2021. We are hearing more and more from our customers that Salestracker, our innovative sales and marketing CRM platform, is helping them to navigate difficult challenges posed by … Continue reading

Construction sector ripe marketing opportunity
Is the construction sector a ‘now’ opportunity for businesses hoping to market their services or products? Here, Alex Tremlett, Insight Data’s resident construction industry expert looks at why this might be the case. 2020 has been a strange year for the … Continue reading

‘Grow your business’ secrets in a pandemic crisis
It’s a strange time if you work in construction or fenestration. Construction and fenestration businesses are currently experiencing a confusing mix of boom or bust fortunes. Construction has seen the most employees of any industry coming back to work after being furloughed. The Fenestration industry has experienced record … Continue reading

Get more value from your prospect data part 1: Prospect lists and online ads
Have you exhausted your prospect data lists? Are you searching for fresh ways to reach potential new customers with the contacts on that list? You’ve come to the right place. The answer to your problem may be surprising to you. Look no further than the humble prospect … Continue reading

UK construction industry not at risk from pivoting at-risk businesses
It has recently been revealed that John Lewis are planning to diversify into house building. Several online articles quote that the High street retailer is predicting that this new revenue stream will account for 40% of their future profits. It is reported that they plan to capitalise on the current demand for rental properties by expanding … Continue reading

UK house buyers set to spend £330 million on repair, maintenance and improvements in next 6 months
UK Gov Chancellor Rishi Sunak’s recent claim that a third of Brits are planning to spend savings from the stamp duty tax holiday on home improvements and renovations, suggests that over £330M will be spent on RMI products and services over the next 6 months in the UK. This could … Continue reading

Remote working solutions for sales and marketing teams
As we all head back to our home offices, ‘Working remotely’ has yet again become a major consideration for businesses that want to stay active and productive. After a summer of mixed fortunes for businesses that sent their team members home to … Continue reading

Introducing Discover, Connect & Perform
Having operated in the fenestration and construction industries since 2007, Insight Data has both witnessed and shaped how businesses market and sell their products and services.This year many companies have faced unprecedented challenges. Despite those challenges some companies have been very busy … Continue reading

New team members alert: Insight Data commit to big investment
During these challenging times Insight Data are fully committed to helping our clients to be more successful. That’s why we have decided to heavily invest in our team – again. We are constantly hiring new talent to enhance our products and services. In a time when most … Continue reading

Looking back at our PVC-U Fabricator 2019 report
In December last year, Insight Data published a review of 2019 for the PVC-U Fabrication industry. 190 of the top fabricators across the UK were telephoned and asked questions about their business and the wider industry. The PVC-U Fabricator 2019 report showed that many fabrication businesses … Continue reading

Building better customer relationships with technology
When it comes to customers it’s all about the personal touch. We all like to feel valued. Demonstrating that you appreciate your customers is a sure-fire way to develop relationships that will benefit your business. This is now fact in all industries – whether it’s B2C or B2B. Why … Continue reading

Business data: your company’s most important asset (Part 2) Data-fuelled business success
Are you using data to make your business more successful? Do you want to learn how to use data to make better business decisions and get more customers? Following on from our article last week on why business data is valuable for your … Continue reading

5 things that might happen if the UK goes into a second lockdown
With this afternoon’s news from PM Boris Johnson about working from home where possible, many people are predicting that the UK could go into a full second lockdown if infection rates don’t improve. There will be many people in the fenestration and construction industries wondering how their livelihoods … Continue reading

Exciting improvements to Salestracker
We have have improved Salestracker! Salestracker is our innovative online software marketing platform built specifically for businesses in the fenestration and construction sectors. This software allows business owners and marketers to find the best prospects for their products or services. Salestracker does this by providing in-depth data about prospects that can then be used … Continue reading