Eurocell, one of the UK’s leading manufacturers of uPVC profiles has strengthened its long-standing and successful partnership with industry data specialists Insight Data. Extending an eight-year partnership between the two firms, Eurocell has expanded its services from Insight Data to … Continue reading →

As the industry plans for recovery, Insight Data’s Jade Greenhow explains how market intelligence can help companies make faster, better decisions. The Coronavirus crisis has thrown the UK into economic meltdown and as the glazing industry turns to recovery, the … Continue reading →

Email marketing is one of the most used forms of digital marketing in the world. According to the DMA email marketing is the most important channel for businesses globally, providing up to £36 for every pound spent ROI (Marketer Email … Continue reading →

Insight Data’s latest analysis of the fenestration industry highlights thousands of companies posing a high credit risk. Insight analysed the credit rating of 9,075 fabricators and installers and found that 353 fabricators and 685 installers had a high or very … Continue reading →

This week, the government’s Job Protection Scheme went live. Insight Data’s Jade Greenhow gives her take on the unprecedented policy, and other ways the Treasury can support fenestration and construction in the months ahead. Six months ago, it would’ve seemed … Continue reading →

“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.”— John F. Kennedy Covid-19 is a devasting virus and has ultimately halted normal life across the UK. Businesses are shut, … Continue reading →

Andrew Scott, founder of Purplex Marketing, Insight Data and the Glazing Summit, has announced a webinar to guide business owners and marketing teams during this time of uncertainty. It will take place on Wednesday 15th April. The 30 minute ‘Marketing in … Continue reading →

Salestracker is a remote-working database, CRM and marketing platform designed for the building products and home improvement industry. It is designed for sales, marketing, customer service and telesales teams but has additional features that make it valuable for every department. … Continue reading →

The current crisis has forced companies to take urgent action. While some firms will ‘close their doors’ and furlough staff, others are continuing to operate at a reduced capacity to support their customers. For those that want to ‘keep the … Continue reading →

Keynesian economics is the theory of increasing spending and lowering taxes to stimulate demand, which subsequentially attempts to keep the UK falling into depression. The Conservative Party is typically known for implementing a fiscal policy of reducing government spending and … Continue reading →

Data, in almost all formats, is constantly changing. Making sure hard data (such as names, addresses, transactions), soft data (opinions, confidence ratings) or derived data (average order value, purchase date, most recent purchase) is reliable can be a huge challenge. … Continue reading →

Following a sustained period of growth for the industry data specialists, Insight Data are set to expand once again, securing the freehold to a brand-new office facility. Insight Data is currently based at the headquarters of parent company the Ascot … Continue reading →

Insight Data, the co-organisers behind The Glazing Summit, is proud to announce the addition of a new awards event, focusing on organisational excellence within the industry. The Glazing Summit Awards has been announced as the newest addition to the must-attend … Continue reading →