Answer the S.O.S.: Why quality data is your business lifesaver

When two companies launch marketing campaigns with equal budgets, the outcomes can be worlds apart. One sees a steady stream of qualified leads. The other barely gets a nibble. What makes the difference? More often than not, it comes down to the quality of the data behind the campaign.

In sectors like glazing and construction, where competition is fierce and margins are tight, accurate and up-to-date data is vital. Yet many businesses still gamble on cheap, poorly sourced lists, opening the door to wasted spend, missed sales and even breaches of data protection law.

Salestracker: Your business operating system

Insight Data’s Salestracker CRM tackles this head on. Think of it as your business Operating System – the essential kit you simply cannot run without. Salestracker is exactly what its name hints at: a sales S.O.S. signal that steps in when teams need direction and intelligence they can rely on.

A database full of outdated information is not just annoying. It drains time and money, creates missed chances and increases compliance risk. Studies show poor data quality can waste between 20 and 30 per cent of a marketing budget. It demoralises sales teams, slows campaigns and chips away at credibility with prospects.

Constantly verified, always current

Conversely, Salestracker is built on constant verification. Insight Data’s UK research team makes more than 20,000 calls each month to confirm details. Records are refreshed every 90 days on average. Millions of emails are sent annually to check addresses. This attention to detail turns static lists into a dynamic, living resource that keeps campaigns pointed at the right people.

Salestracker goes deep, offering everything from a company’s financial history, products and market niches to a list of key senior decision makers and project records. That depth enables precision targeting rather than the scattergun approach. Powerful search and filtering tools let teams drill down by sector, size, capability and buyer role.

Real-time advantage in competitive sectors

Because the data is live, opportunities can be seized as they appear. A team can move fast when a business expands, a key contact changes role or a new project pipeline emerges. Salestracker becomes both an early warning and a rapid-response tool for business growth.

GDPR compliance and risk reduction

Since May 2018 GDPR has demanded proof of how personal data is gathered, stored and used. Some providers collect from murky sources or outsource to overseas call centres, making origins uncertain. That adds risk.

Insight Data’s verification happens here in the UK, by trained staff who know the construction and fenestration markets. Clients can request date stamps and full audit trails. Screening against the Telephone Preference Service is routine. Such measures reduce legal risk and protect hard-earned reputations.

Why cheap data costs more in the long run

Buying cut-price lists might seem smart at the start, but the real costs show up later. Missed sales, weaker conversion rates and shaky forecasts quickly outweigh any savings. Salestracker users see higher responses, stronger conversion and more accurate forecasting. Reliable data keeps customers loyal and helps teams focus resources where they matter most. The commercial gains more than justify the investment.

How construction software and verified data work together to boost profits

In the construction industry, success depends on clear visibility of projects, people and opportunities. When integrated with construction software tools, high-quality data can transform project management by providing accurate intelligence in real time.

By connecting construction management systems with live, verified data, teams can streamline workflows, identify opportunities sooner, and make faster, better-informed decisions. This synergy improves operational efficiency and can directly boost profits by reducing delays, targeting the right clients, and eliminating wasted effort.

With the right combination of construction software and Salestracker’s sector-specific database, companies can track leads, monitor market changes, and act before competitors do. The result is higher profitability, more predictable growth, and the confidence that comes from having both the tools and the data to keep every project on track.

Six key questions to ask a data supplier

If you are weighing up a data supplier, here are six key questions to ask:

1. Where does the data come from and is it traceable?
2. Is the supplier fully GDPR compliant and able to prove it?
3. How often is it updated and by what method?
4. Has it been screened against the Telephone Preference Service?
5. Are there safeguards against unauthorised sharing?
6. Does the provider truly understand your sector?

If the answers cause hesitation, be cautious. Insight Data can answer each with clear proof and deep industry knowledge.

Salestracker: The beating heart of business growth

In demanding markets, ambition alone will not fuel growth. Teams need dependable information delivered through a system that supports them day in, day out. Salestracker does exactly that. It keeps marketing focused, lowers risk and ensures time is spent on the most promising prospects.

For many companies, Salestracker is the beating heart of commercial activity. It cuts through the market noise and guides choices when the pressure is on. In plain terms, it is the S.O.S. that stops wasted effort and keeps business moving with confidence.

Ready to see what Salestracker can do for you?

Don’t let poor data hold your business back. Discover how combining Salestracker with the right construction software can give you the insight, speed and accuracy to dominate your market.

Call our team today on 01934 808 293 or fill out our contact form to book a free, no-obligation demo.