New GDPR and PECR Rules Raise Compliance Stakes

Name: Insight Data Ltd.
Address: Worle Park Way,, Weston-super-Mare,, BS22 6WA, UK
Telephone: 01934 808 293

New GDPR and PECR Rules Raise Compliance Stakes

GDPR and PECR compliance has become a critical issue following changes to UK data protection rules that came into force on 5 February. We are warning businesses that these updates increase the compliance burden on companies contacting installers, contractors and suppliers. As the UK’s leading provider of compliant B2B marketing data for the glazing and construction sector, we are seeing first-hand how these regulatory changes raise risk for organisations without the right processes in place.

The latest changes to GDPR and the Privacy and Electronic Communications Regulations (PECR) raise the risks for businesses that do not have the right processes in place.

GDPR sets out how personal data about individuals can be collected, stored and used. PECR governs electronic marketing, including email, phone and SMS. While the updates do not overhaul the law, they sharpen enforcement and increase penalties. PECR fines now match GDPR levels, reaching up to £17.5 million or four per cent of global turnover. For businesses relying on in-house sales teams and marketing lists, that is a serious exposure.

The changes also affect how data can be transferred in and out of the UK. Any company using overseas systems, software or support services must now meet a new ‘data protection test’ to ensure UK standards are maintained.

We help businesses reduce that risk. By collecting and managing data on behalf of our customers, we ensure marketing activity complies with GDPR and PECR. Our experience allows companies to continue reaching prospects safely and effectively.

Our CEO, Andrew Scott, explains:

“Most compliance failures happen because businesses underestimate PECR. Even routine sales activity can carry risk if data is not collected or used correctly. With fines now so high, getting it wrong can be costly.”

In practical terms, we can audit your existing marketing lists, cleanse or update data and implement processes that document consent and lawful basis for every contact. This gives you the confidence to focus on growth and customer acquisition, knowing your marketing activity meets the latest UK data protection standards.

GDPR and PECR compliance support from Insight Data

If you need help reducing GDPR and PECR risk in your outbound marketing, we can review your current data, confirm the lawful basis you are relying on, and help you put evidence-backed processes in place for ongoing compliance. Use our contact form, email hello@insightdata.co.uk, or call 01934 808 293.

About Alex Tremlett

Alex Tremlett is Commercial Director at Insight Data. Over the past 12 years, he has progressed from an entry-level role to senior leadership, building deep operational and commercial experience across the fenestration and construction sectors.

Alex started at Insight Data as a Telephone Researcher, developing a practical understanding of how accurate prospect data is collected, verified and maintained. He later became Operations Manager, leading day-to-day research delivery, improving internal processes, and driving consistent quality and turnaround. In his current role as Commercial Director, he leads business strategy, identifies market opportunities, and builds long-term client relationships that support measurable growth.

Notable achievements:

Keynote speaker at the Glazing Summit 2023, sharing key trends, analysis, and insights to help delegates benchmark performance and identify growth opportunities.
Writes monthly articles in Builders Merchants News covering industry insolvencies.

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