IGU manufacturers database subscription boosts Float Glass Industries’ marketing

IGU manufacturers database has already transformed the marketing efforts at Float Glass Industries Ltd. Since subscribing last month, their sales team gained precise targeting and improved sales pipeline management.

Float Glass Industries Ltd is among the UK’s top independent glass suppliers. Director David Offland reports the IGU manufacturers database offered quick online access and became central to their marketing plan. Using CRM functions, the team can now better organise prospects and track leads from initial contact to closure. The Sales Pipeline feature allows for effective tracking of meetings, proposals, follow‑ups, commitments, and projected sales volume.

The database lists around 1,100 manufacturers of double‑ and triple‑glazed units across the UK and Ireland. It serves end users such as glass processors, component suppliers, sealant providers, spacer‑bar and gas suppliers, specialist machinery and accreditation agencies. Alex Tremlett, Insight Data’s Commercial Director, confirms that Float Glass Industries Ltd chose the IGU manufacturers database to better organise prospects and expand its customer base.

Why the IGU manufacturers database matters

1. High-quality, live data
   Insight’s platform updates in real time. It tracks active sealed-unit manufacturers and their production volumes. This dynamic data avoids outdated contacts and stale leads.
2. User-friendly CRM tools
   The database integrates CRM features like sales pipeline, prospect tracking, follow-ups, and volume projections, directly in the browser. It replaces scattered spreadsheets with streamlined workflows.
3. Improved marketing ROI
   By focusing on current IGU manufacturers and qualifying prospects by volume or location, marketing becomes more targeted. It results in better use of marketing budget and higher conversion rates.
4. Serves diverse glass industry segments
   The tool benefits more than glass processors. It supports component, sealant, spacer-bar, gas, machinery, transport, and accreditation suppliers.
5. Supports strategic sales planning
   With volume estimates and location filters, stakeholders can align sales activity with regional demand and national trends. This informs resource allocation and expansion decisions.

Float Glass Industries: strategic gains

• Faster lead acquisition
  The sales team can access relevant contacts from any device, increasing responsiveness.
• Streamlined lead management
  Structured pipelines allow them to track and manage each lead through the sales process.
• Data-driven forecasting
  Projected volumes help in setting realistic targets and identifying new opportunities.
• Greater efficiency
  Manual data entry and retrieval reduce, allowing more focus on closing deals.

Broader benefits for your business

Adopting the IGU manufacturers database provides:

• Up-to-date market intelligence
  Always-current manufacturer lists and production metrics help you stay ahead.
• Enhanced team coordination
  Shared CRM features ensure consistent handling of prospects.
• Better campaign performance
  Targeted data improves response rates and sales success.
• Scalable sales structure
  The sales pipeline accommodates growth and multiple territories.

Summary

Float Glass Industries Ltd’s recent subscription to the IGU manufacturers database has improved targeting, efficiency, and forecasting. The system provides real-time, volume-based contacts and an integrated CRM workflow. This aligns with their marketing strategy and supports smarter sales planning.

If you supply or service IGU manufacturers including glass, components, machinery or services, adopting this tool can sharpen your marketing, simplify sales operations, and drive revenue.

To discover how the IGU manufacturers database can work for your business, speak to the experts at Insight Data.
Call us on 01934 808293,
email hello@insightdata.co.uk,
or fill out our contact form to request more information or book a demo.

This powerful tool is already helping companies like Float Glass Industries streamline their sales pipeline. Now it’s your turn.