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Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results
Origin – Victoria Brocklesby – COO
Services
Professional Targeted Marketing Services
Targeted marketing campaigns powered by live data to help you reach architects, contractors, builders and fabricators across the UK.
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Targeted Marketing Strategies for Maximum Impact
Targeted marketing services from Insight Data help businesses reach their ideal audience directly and efficiently through tailored campaigns. Each service, including direct mail, email marketing and telesales, is built to drive lead generation and improve conversion rates.
Lead Generation
Attract and capture new leads with an effective lead generation strategy that uses the most accurate and reliable prospect data for the fenestration and construction industries.
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Direct Marketing
Communicate directly with potential and existing customers using a range of personalised tactics including email marketing or telemarketing to get an immediate action or response.
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Market Research
Our professional research team can gather information about target markets, industry trends and competitor activities enabling businesses to make informed business decisions and develop effective marketing campaigns.
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Email Marketing Campaign Management
Work with our team of specialists to ensure your email marketing campaigns deliver incredible open and click-through rates time and time again.
By utilising our exclusive databases, you can feel confident that your messages will reach the most relevant individuals within your target audience. We have a vast range of data on companies and key decision makers operating within the fenestration and construction industries including architects, specifiers, local builders, main contractors, house builders, fabricators and installers.
Our team can help deliver a campaign that increases brand awareness and drives new sales no matter if that’s with a promotional e-shot or regular monthly e-newsletter.
Work with Insight Data today to refine your email marketing strategy to guarantee it delivers real results.
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Explore Insight Data’s Direct Mail Solutions
In today’s digital age, a well-designed physical mailer cuts through the noise and captures the attention of new and existing customers.
At Insight Data, we’ll handle every aspect of the direct mail campaign from the eye-catching design to drafting the personalised content. We’ll even use our databases to identify the most relevant contacts to ensure your marketing message reaches the right audience.
We have an impressive 96% deliverability rate which means you can maximise your return on investment, generate high quality leads and effortlessly connect with key decision-markers by sending either a postcard mailer, personalised sales letter, corporate newsletter, flyer, wall chart or poster.
Get Expert AdviceMarket Research Services
Accurate and in-depth market insights are pivotal for informed decision-making and strategic planning. Our bespoke market research services are tailored to deliver actionable insights that drive success in the construction and fenestration sectors.
We can conduct specialist surveys, telephone interviews and online questionnaires to gather valuable data for you to utilise. Plus, we delve into our industry specific databases to provide detailed insights that help businesses understand market dynamics, competition and opportunities.
Work with our team of data specialists to discover how our tailored research solutions can provide you with the critical intel needed to drive your business forward.
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Targeted Marketing FAQs: What Do Businesses Ask Most Often?
Thinking about using targeted marketing to grow your business in the construction or glazing sectors? This FAQ answers the most common questions our clients ask about Insight Data’s targeted marketing services from data accuracy to how campaigns are delivered.
Insight Data’s marketing services offer several key benefits, including access to the most accurate and up-to-date industry-specific data, helping you target the right audience effectively. Our services include email marketing, direct mail, and telesales, all supported by the powerful Salestracker CRM platform for seamless campaign management and real-time data updates. This comprehensive approach ensures better lead generation, higher response rates, and increased sales conversions.
Insight Data ensures the accuracy and relevance of its marketing data through several robust methods. Our in-house research team makes over 20,000 calls each month to verify information, while advanced software systems update and cross-check records in real-time. Using closed-loop email returns and live XML credit feeds, our data is frequently refreshed to reflect the latest changes. Additionally, our Salestracker platform provides real-time access to continuously updated data, ensuring your campaigns always target the right prospects.
Insight Data provides a comprehensive range of marketing services, including email marketing, direct mail, and telesales. Our specialised services cater to the construction and fenestration sectors leveraging the most accurate and up-to-date data from our Insight Prospect Database. For more detailed information on each service, you can visit our Direct Marketing page.
Insight Data offers a comprehensive range of marketing services tailored to enhance your marketing effectiveness and drive sales. Our services include email marketing, direct mail, telesales, and telemarketing, all of which are managed by our dedicated team of industry experts. We utilise advanced technology and the most accurate data available to ensure your campaigns are successful. For more in-depth information, explore our Direct Marketing page.
Insight Data’s marketing services are distinguished by our industry-specific expertise and dynamic, real-time data updates. Our databases ensure the most accurate and up-to-date information, tailored to sectors such as fenestration, construction, and renewable energy. Additionally, our integrated CRM platform, Salestracker, facilitates seamless management of marketing campaigns and lead generation efforts. This comprehensive approach ensures superior targeting and higher response rates, setting us apart from other providers . For more details, visit our Salestracker page.
Trusted by Europe’s Leading Building Product Suppliers
For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need
Epwin – Gerald Allen – Head of Marketing
Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.
TuffX. Andy Hayes – Sales Manager
Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.
Texecom
We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.
Dekko Window Systems Limited
We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.
Mark Wood, Managing Director of The Milwood Group