5 essential ways to use data to target the perfect fenestration prospects

Target fenestration prospects more effectively by rethinking your approach to lead generation. If you’re relying on the same old outreach methods, it could be limiting your results. In challenging market conditions, reviewing how you use data is key to finding new, qualified leads. If your pipeline is drying up, it may be time to change how you identify and engage the people you want to reach.

If you want to increase your leads, check out our 5 helpful pointers below.

1. Start with the basics

   It may seem obvious, but are your data lists up to date? If you are using old data, you may be spending valuable time sending messages to addresses that aren’t active anymore.

   Other important factors to consider are:

   • Diversification – do your target prospects still sell the same products? Businesses often switch offerings based on demand and trends.
   • Keeping your lists fresh helps you remain GDPR compliant. This is a legal requirement for companies that hold prospect data.

   Practice good data list housekeeping. If your prospect data is inaccurate, you may waste time and resource targeting the wrong people.

2. Filter long prospect lists

   If you have a large list of prospects, you may be using excessive marketing resource. Trim your lists to only the most relevant leads for more efficient targeting.

   Consider these factors when filtering your data:

   • Geographic location – focusing on specific regions may yield better results.
   • Company size – smaller businesses may no longer require the same volume of product or services.
   • Sector – targeting sector-specific prospects helps ensure your products are relevant to their needs.

   Filter your data to pinpoint the most relevant, ‘ready to buy’ prospects.

3. Find the decision makers

   Capturing new leads quickly improves your marketing outcomes. But conversions often depend on reaching the right person in the business.

   Marketing executives are rarely the decision makers. They often need approval from senior staff to proceed with a purchase.

   Identify decision makers early. Speak to them directly to shorten your sales cycle.

4. Carry out smarter conversations

   Smarter conversations mean more meaningful interactions. A basic data list gives contact info, but recording interactions adds value.

   Track conversations to better understand your prospects and tailor your pitch to their needs. Even if the first call doesn’t lead to a sale, it builds brand awareness.

   Better conversations deliver better return on marketing investment.

5. Nurture relationships

   Generic marketing calls or emails are often ignored. Personalised outreach shows you understand the recipient’s needs and can provide solutions.

   This approach builds trust and encourages loyalty. Happy customers may refer others, helping you grow through word of mouth.

   Keep detailed notes on each prospect. Referencing previous contact shows that you value their time and custom.

   Stay memorable. Build strong relationships and prospects may come to you when they’re ready to buy.

Access to fenestration prospect data

Using prospect data properly is essential for generating leads. Everything mentioned above is possible if you have time and resource to manage your data.

However, many marketing teams don’t. That’s why Insight Data supports fenestration suppliers with better tools in challenging conditions.

Our tool, Salestracker, lets marketing teams filter prospect lists, add notes, and run targeted campaigns, all in one place.

If you want to see what Salestracker can do for your business, contact us now!

Contact us now