Back to news

CRM Customer Relationship Management: 5 Brilliant Ways Salestracker Supercharges Your Sales

CRM Customer Relationship Management: 5 Brilliant Ways Salestracker Supercharges Your Sales
CRM Customer Relationship Management refers to the tools and strategies that help businesses manage customer relationships across sales, marketing, and service. In practical terms, it’s a system for keeping track of leads, logging conversations, scheduling follow-ups, and improving the customer journey from first contact to long-term retention.
CRM Customer Relationship Management dashboard in Salestracker showing live sales metrics, lead analysis, and user activity in a trade office environment.

Live CRM dashboard view in Salestracker showing lead conversion rates, performance dials, and contact breakdown by status.

1. Industry-Specific CRM Design

Unlike generic platforms, Salestracker CRM Customer Relationship Management software is built specifically for the construction, fenestration, and glazing sectors. Every feature is tailored to trade suppliers, product manufacturers, and service providers. It helps you manage leads, contacts, and sales activity in a format that reflects how your business operates.

2. Real-Time Prospect Data

One of the biggest differentiators of Salestracker CRM Customer Relationship Management is its live UK prospect database. With over 80,000 verified records, it gives you access to fabricators, builders, architects, and contractors. All records are segmented by job role, sector, region, and more, ready to use for sales and marketing outreach.

3. Integrated Email Marketing

Salestracker includes built-in marketing tools so you can launch targeted campaigns directly from the platform. Unlike other CRM Customer Relationship Management solutions, there’s no need for add-ons. STEM email marketing is built into the system and syncs with your contact and activity data.

4. Advanced Filtering and Segmentation

With Salestracker, every contact, task, and campaign can be filtered by project type, decision-maker role, or sales status. This allows you to tailor outreach and follow-ups with precision, key to effective CRM Customer Relationship Management.

For UK businesses, CRM systems like SalesTracker must also support compliance with GDPR. Managing customer data responsibly isn’t just good practice it’s a legal requirement. The Information Commissioner’s Office outlines how CRM systems should handle personal data, helping businesses stay compliant while building trust with prospects.

5. Mobile CRM and Remote Access

Salestracker Mobile CRM keeps your team connected on the move. Whether you’re on-site or working remotely, you can access contact records, update tasks, and view nearby prospects. This makes CRM Customer Relationship Management practical and real-time for field-based sales reps.

Salestracker also improves sales pipeline visibility, giving managers a clear view of opportunities by stage, status, or region. This helps teams prioritise follow-ups, track performance, and act quickly on new customer data. As a CRM Customer Relationship Management platform built for construction and glazing, Salestracker combines live intelligence with practical tools that improve decision-making across your business.

Salestracker CRM list builder screen displaying region-based segmentation and lead filtering for trade prospect targeting.

Salestracker CRM List Builder tool in use, showing regional data filters and contact targeting functionality for construction and fenestration sectors.

CRM Comparison: Salestracker vs Zoho CRM vs HubSpot CRM

Feature / Fit Salestracker CRM Zoho CRM HubSpot CRM
Built for Construction Sector ✅ Yes ❌ No ❌ No
Live UK Prospect Data ✅ Yes ❌ No ❌ No
Used by Fenestration Companies ✅ Yes ⚠️ Possible ⚠️ Possible
Supports Builders & Merchants ✅ Yes ❌ No ❌ No
Architect & Specifier Targeting ✅ Yes ❌ No ❌ No
Integrated Email Marketing ✅ Yes ⚠️ Add-on ⚠️ Add-on
Mobile CRM Access ✅ Yes ✅ Yes ✅ Yes
Task Tracking & Sales Pipeline ✅ Full visibility ✅ Standard ✅ Standard
Custom Views by Sector/Region ✅ Yes ❌ No ❌ No
CRM Support & Training ✅ Included ⚠️ Extra cost ⚠️ Limited
Free Trial for UK Firms ✅ Yes – 7 days ⚠️ Limited ✅ Limited

See Zoho CRM and HubSpot CRM for their full feature sets.

CRM Customer Relationship Management: Try Salestracker Free for 7 Days

If you’re a UK supplier or manufacturer, you can experience everything Salestracker CRM Customer Relationship Management has to offer with a no-obligation 7-day trial.

  • Full access to the Salestracker CRM dashboard
  • Real-time database of 80,000+ verified UK prospects
  • Built-in marketing tools, mobile CRM, and contact management
  • Live support, training, and onboarding included

Explore Salestracker CRM or see the mobile version for sales teams on the move. Ready to upskill? Book a training session or contact our team below:

Published

January 22, 2025

Author

Category

News

Trusted by Europe’s Leading Building Product Suppliers

Origin
Quote

Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results

Origin – Victoria Brocklesby – COO

Manual worker assembling PVC doors and windows
Quote

For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need

Epwin – Gerald Allen – Head of Marketing

TuffX
Quote

Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.

TuffX. Andy Hayes – Sales Manager

Team collaboration in a modern office, with a diverse group of colleagues discussing a project around a laptop.
Quote

Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.

Texecom

Dekko
Quote

We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.

Dekko Window Systems Limited

Milwood Group
Quote

We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.

Mark Wood, Managing Director of The Milwood Group

Maximise your sales and marketing results today!

Get a Quote