CRM Data Security: How Safe Is Your Business Data in 2025?

CRM data security is essential for protecting your business. In today’s digital environment, using the wrong software platform or marketing data supplier could put your customers, pipeline, and company reputation at risk.

Why Data Security Still Matters in 2025

Cybercrime, data leaks, and GDPR fines continue to affect companies across the UK. If you rely on digital prospecting and CRM systems to manage leads and customers, your data must be properly stored, encrypted, and backed up.

Too many companies assume their data is secure until a breach occurs. Often, it’s not the CRM itself, but third-party developers or external data centres that create the risk.

Common Data Risks with CRM and Marketing Databases

CRMs are outsourced to third-party developers
No visibility over where or how data is stored
Cloud platforms with shared access and weak encryption
Lack of disaster recovery systems or separation of client records

How Salestracker Mitigates These Risks

Salestracker is built, maintained, and operated entirely by Insight Data’s UK-based in-house development team. It’s not outsourced and isn’t managed by third-party contractors.

Your data is stored in a secure, London-based data centre with strict physical and digital access controls. We operate daily mirrored back-ups, encrypted transmission, and layered firewall protection. Customer data is segmented to maintain full confidentiality and reduce exposure.

Why Trust Insight Data?

Over 15 years in the fenestration and construction sectors
CRM software developed and maintained in-house
UK-based secure data hosting infrastructure
Robust disaster recovery and continuity planning
FCA-compliant operating standards

Secure Data = Better Business

Using a secure CRM like Salestracker not only protects your data, but it also supports better lead management, customer confidence, and long-term stability. Risking your customer information with a lower-cost or overseas provider could lead to costly breaches, compliance failures, or complete loss of access if the provider ceases trading.

Protect Your Pipeline with Salestracker

Don’t leave your data security to chance. Salestracker gives you control, compliance, and peace of mind—backed by the UK’s leading construction and fenestration data experts.

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