Is Direct Mail Still Relevant in 2025?

Excellent direct mail delivery rate

In the age of AI and automation, direct mail remains a powerful tool for direct marketing — but only when used strategically.

Digital marketing dominates the conversation, but inbox fatigue and ad blindness are real. Social media posts vanish in minutes. Emails are ignored. Meanwhile, professionally designed, well-targeted mail still lands — and stays.

Marketers are returning to direct mail not out of nostalgia, but because it gets results. Response rates consistently outperform email and online ads, especially when the campaign uses verified, segmented data. In fact, UK case studies in 2024 showed direct mail generating up to 9x more engagement than a typical email campaign in B2B settings.

Why Direct Mail Still Works

Physical mail cuts through digital clutter
You’re not competing with dozens of notifications, banner ads or spam filters. A well-crafted mailer gets seen, held, and remembered.
It stays on desks, not in spam folders
Research shows over 18% of direct mail is kept and referred to again — far higher than most online touchpoints.
Higher trust and recall
Printed materials carry more perceived credibility. They also support brand recognition better than most digital-first campaigns.

Integrate Direct Mail with Smarter Campaigns

Direct mail is most effective when it’s not working alone. The strongest campaigns combine it with:

Digital follow-ups (email or retargeting)
QR codes linking to personalised landing pages
CRM data tracking from platforms like Salestracker

It’s no longer about mass mailshots. It’s about precision — targeting the right people with the right message, at the right time.

Don’t Ignore a Proven Channel

Many businesses still don’t include direct mail in their marketing mix. That gives you an edge. If you’re the only one landing in their post this month, your message stands out.

Don’t underestimate what a targeted, printed message can do for recall, engagement, and conversion — especially in B2B sectors where decisions take longer and relationships matter.