Is direct mail still the answer in a digital world?

In a digital world, the phrase ‘Direct mail is dead, it’s all about online” is becoming more and more popular, but is this really the case?

Marketers spend most of their time online focusing on social media, emails and online ads. The number of messages you see a day online is far greater than the amount of letters, postcards or flyers you receive. In fact, the Direct Marketing Association (DMA) found that direct mail response rates are 10 to 30 times higher than that of digital.

It is hard to cut through the clutter across digital channels, yet the opportunity for direct mail is far greater. Building the brand image through professional and clever direct mail campaigns will make you stand out from your competitors. Few businesses budget for direct mail in their marketing campaigns. Yours maybe the only one they receive, putting your business instantly ahead.

18% of direct mail is kept and looked at again in the future. The DMA found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. This represents how it is worth the investment and with a far greater ROI compared to online channels.

It’s no surprise therefore that a study conducted by the UK Royal Mail found that respondents stated that

“Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.”

In today’s online world, a direct mail campaign will stand out far more than an email marketing campaign. Your business will remain in the customer’s mind for longer and helps build a more personal relationship with your potential customers.

A clever direct marketing campaign should be paired with a range of online communication methods. Direct mail, however, should not be discounted and remain a key part of your marketing budget.

So, if you would like to drive your marketing forwards with some original direct mail, contact us:

Telephone: 01934 808 293
E-mail: hello@insightdata.co.uk