Back to news

Is Direct Mail Still Relevant in 2025?

Excellent direct mail delivery rate

In the age of AI and automation, direct mail remains a powerful tool for direct marketing — but only when used strategically.

Digital marketing dominates the conversation, but inbox fatigue and ad blindness are real. Social media posts vanish in minutes. Emails are ignored. Meanwhile, professionally designed, well-targeted mail still lands — and stays.

Marketers are returning to direct mail not out of nostalgia, but because it gets results. Response rates consistently outperform email and online ads, especially when the campaign uses verified, segmented data. In fact, UK case studies in 2024 showed direct mail generating up to 9x more engagement than a typical email campaign in B2B settings.

Why Direct Mail Still Works

  • Physical mail cuts through digital clutter
    You’re not competing with dozens of notifications, banner ads or spam filters. A well-crafted mailer gets seen, held, and remembered.
  • It stays on desks, not in spam folders
    Research shows over 18% of direct mail is kept and referred to again — far higher than most online touchpoints.
  • Higher trust and recall
    Printed materials carry more perceived credibility. They also support brand recognition better than most digital-first campaigns.

Integrate Direct Mail with Smarter Campaigns

Direct mail is most effective when it’s not working alone. The strongest campaigns combine it with:

  • Digital follow-ups (email or retargeting)
  • QR codes linking to personalised landing pages
  • CRM data tracking from platforms like Salestracker

It’s no longer about mass mailshots. It’s about precision — targeting the right people with the right message, at the right time.

Don’t Ignore a Proven Channel

Many businesses still don’t include direct mail in their marketing mix. That gives you an edge. If you’re the only one landing in their post this month, your message stands out.

Don’t underestimate what a targeted, printed message can do for recall, engagement, and conversion — especially in B2B sectors where decisions take longer and relationships matter.

Speak to Us About Your Direct Marketing Strategy

If you’re ready to include direct mail as part of a data-led direct marketing campaign, get in touch:

📞 01934 808293
📧 hello@insightdata.co.uk

Trusted by Europe’s Leading Building Product Suppliers

Aggregate Industries logo AluK logo Aluplast logo Edgetech logo Emplas logo Epwin logo Eurocell logo Gap logo Glazerite logo Hormann logo Liniar logo MILA logo ODL logo Origin logo Press Glass profine logo Qfort logo Rehau logo Residence Collection Saint Gobain logo Solidor logo VEKA logo Window Widgets logo Window Ware logo Yale-logo
Origin
Quote

Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results

Origin – Victoria Brocklesby – COO

Manual worker assembling PVC doors and windows
Quote

For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need

Epwin – Gerald Allen – Head of Marketing

TuffX
Quote

Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.

TuffX. Andy Hayes – Sales Manager

Texecom team
Quote

Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.

Texecom

Dekko
Quote

We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.

Dekko Window Systems Limited

Milwood Group
Quote

We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.

Mark Wood, Managing Director of The Milwood Group