Why Quality Prospect Data Matters to Your Marketing

Quality Prospect Data: Why It Matters More Than Ever

Quality prospect data is no longer a luxury; it’s a necessity for marketing success. If your data is outdated, inaccurate or incomplete, your campaigns won’t perform. At Insight Data, we help businesses across the construction, glazing and building products sectors fix this problem.

Every campaign starts with your database. If that database contains the wrong businesses or the wrong people, your messaging is wasted. Worse, it damages your brand and credibility. That’s why more businesses are switching to verified, real-time data built for results.

Low-Quality Data Comes at a High Cost

Many companies still rely on static spreadsheets bought months or even years ago. These lists are often padded with:

• Defunct or liquidated companies
• Job roles that no longer exist
• Duplicated or irrelevant records

Marketing to these lists can lead to email bounces, poor open rates, and negative brand perception. If your message reaches the wrong person, it damages trust before a conversation even starts.

What to Ask a Prospect Data Supplier

Price shouldn’t be your only consideration. Ask the following before you buy any contact data:

• Is the data verified and updated in real-time?
• Do they offer live feeds from credit reference agencies?
• Are they members of the DMA or GGF?
• Do they actively remove unverified or unreachable records?

Many providers still offer “live” data that’s just an upload from an old file. At Insight Data, we’ve invested over £250,000 into maintaining data accuracy, and we back it with transparency.

What Makes Our Quality Prospect Data Different?

Insight Data uses a combination of real-time technology and human research. Our dedicated team makes over 20,000 phone calls every month. We verify job titles, contact details, company status, and trading activity and update records immediately if anything changes.

Each record is updated across seven data sources, including Companies House and leading credit reference agencies. The result is cleaner, more reliable contact data that’s proven to perform.

Why Quality Prospect Data Delivers Better Results

Our clients report:

• Up to five times better campaign ROI
• Higher email deliverability and engagement rates
• Stronger brand perception in competitive markets

Quality prospect data improves targeting, streamlines marketing budgets, and reduces time wasted on cold leads. It’s the foundation for sales success.

Old Data Is a False Economy

Buying cheap, static lists might seem like good value until your campaign fails. You wouldn’t send out a brochure with outdated pricing, so why rely on data that’s no longer accurate?

As the saying goes, “You can put lipstick on a pig, but it’s still a pig.”

Don’t waste time or money on poor data. If you’re serious about results, choose data that works.

Upgrade Your Data with Insight Data

Our Salestracker CRM software gives you direct access to real-time, quality prospect data tailored to your sector. It’s used daily by leading suppliers, manufacturers, and service providers in the built environment.

Want to speak to better prospects and generate more qualified leads?

Explore Salestracker or contact us on 01934 808293.