Emplas joins forces with Insight Data

Emplas, one of the UK’s largest window and door fabricators, has become the latest industry-leading brand to partner with Insight Data.

The Wellingborough-based fabricator, which last year celebrated its 40th year in business, will now be taking advantage of Insight Data’s unrivalled prospect data and market intelligence. In particular, the Emplas team will be using Insight’s Salestracker platform to access the UK fenestration database, providing live information on uPVC and aluminium fabricators and installers across the UK.

Jade Greenhow, Operations Director at Insight Data comments:

“We are absolutely thrilled to partner with the fantastic team at Emplas. Over its 40 years in business, Emplas has firmly established itself as one of the UK’s most respected fabricators, and it’s a real coup for us to be chosen as their data partner.

“It’s no coincidence that another industry-leading name joins forces with Insight Data. Our sales and marketing platform Salestracker, along with our unrivalled prospect database has helped systems houses, fabricators, manufacturers and suppliers successfully promote their products and communicate their values to their ideal customers. We look forward to supporting Ryan and the Emplas team with their ambitious growth plans.”

Emplas will be using Insight Data’s fenestration database, one of their six key data resources which combines accurate business information, contact details and credit ratings for fabricators and installers across the UK. It is all accessed through Salestracker, Insight’s pioneering three-in-one platform which includes an online prospect database, a powerful CRM system and a new, integrated email marketing platform called STEM.

John Leary, Sales and Marketing Director at Emplas adds:

“We are delighted to confirm our new data partnership with Insight Data. Through our discussions, we were really able to see the potential of Salestracker to help us connect with new trade partners. As our teams get to grips with the platform and it joins our strategy, it promises to be a valuable tool to help promote the complete service we offer to both trade and commercial partners nationwide.

“Salestracker gives us all the information we need right at our fingertips, allowing us to not only connect with our ideal customer but to exploit the real-time intelligence to help our customers stay ahead of the curve. After a successful onboarding with Jade and the team, we are incredibly optimistic and look forward to seeing what we can achieve with Salestracker.”

In addition to real-time data for the glass and glazing industry, Insight Data holds live information on local builders, housebuilders, main contractors, architects and even builders merchants. In total, Salestracker helps users connect with 70,000 potential customers across both trade and commercial sectors.

For more information contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk