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Direct Mail Success: Europa Conservatories & Insight Data Case Study

Direct Mail Success: Europa Conservatories & Insight Data Case Study

Direct Mail delivered fast, cost-effective leads for Europa Conservatories. Europa wanted to boost enquiries for their portal frame system across the Midlands and South East. They chose Insight Data to design and deploy a targeted campaign.

Campaign Overview

  • Target area: Midlands and South East
  • Personalised direct mail pack: letter, flyer, call‑to‑action with tracking URL
  • Full fulfilment via Insight Data’s in‑house centre
  • Lead management supported by Salestracker CRM

Results

“We got a stream of quality leads and turned many of these into customers. Sales of the portal frame system are very strong,” says Glenn Upton, Europa’s MD.

Our Service in Action

Insight Data handled:

  • Design and copywriting of eye‑catching leaflets and letters.
  • Laser‑personalised printing, folding, inserting, and franking via our fulfilment centre.
  • GDPR‑compliant data targeting using our database for the construction and fenestration sectors.
  • Integrated CRM follow‑up via SalesTracker.

Why Direct Mail Still Works

Physical mail cuts through digital noise. It gets engagement—recipients hold and act on it. Insight Data’s case studies show that direct mail can outperform email in response

Ready to Grow Leads via Direct Mail?

Get insight-driven direct mail campaigns that deliver quality leads.

Learn more about direct mail services

Or talk to our team on 01934 808293 or hello@insightdata.co.uk.

 

Published

April 8, 2010

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