GGF Group appoints Insight Data to Reach the Wider Industry Audience

GGF Group appoints Insight Data to lead a new phase of direct communications across the glazing and fenestration sector. The appointment gives the GGF Group full access to Salestracker, Insight Data’s CRM and prospect database platform, enabling them to connect with over 15,000 verified fabricators and installers across the UK.

Strategic Appointment to Reach a Wider Industry Audience

The Glass and Glazing Federation, which includes BFRC, FENSA, RISA, GGFi, and Borough IT, will now use Insight Data’s Fenestration Database to drive marketing and communications to a highly targeted industry audience.

“We’re delighted to support the GGF Group with our data services,” said Alex Tremlett, Commercial Director at Insight Data. “As longstanding GGF members, we understand the demands of the sector and the importance of having access to verified, real-time business intelligence.”

GGF Gains Access to Over 15,000 Industry Contacts

By subscribing to the Fenestration Database via Salestracker, the GGF Group can now:

• Communicate directly with verified decision-makers
• Track company changes including closures and ownership updates
• Segment and target data using built-in CRM and email tools
• Identify potential new members and promote benefits of accreditation

The platform provides a live view of fabricators, installers, and trade professionals across the UK, with continual updates from Insight Data’s research team and credit reference agency integrations.

Backed by Trust and Industry Experience

Insight Data conducts over 20,000 research calls each month, verifying records through a structured seven-stage process. It maintains six core databases covering fenestration, architects, housebuilders, contractors, and local builders, helping suppliers reach over 60,000 trade companies.

“We have worked with Insight Data for many years,” said James Lee, Group Marketing Director at the GGF. “Their expertise and the quality of their data make them the right choice to help us expand our reach and promote the benefits of joining our brands.”

He added:

“By working with Insight Data, we’re aiming to raise visibility of the GGF, BFRC, FENSA, and other organisations across the sector. The relationship will support our wider goal of increasing membership and engaging more directly with the industry.”

Why the GGF Chose Insight Data

The partnership builds on Insight Data’s proven track record working with systems houses, component suppliers, and fabricators. As a data partner for leading brands in the fenestration supply chain, the firm continues to support organisations aiming to grow market share and connect with verified prospects.

Key reasons for selection include:

Frequently Asked Questions

What is the Fenestration Database?
A live database of over 15,000 fabricators and installers in the UK, updated daily and accessible via Salestracker.

Who uses Insight Data’s services?
Suppliers, trade associations, component manufacturers, and industry bodies such as the GGF, FENSA, and BFRC.

Can I use the database for email campaigns?
Yes. Salestracker includes a built-in email marketing platform to reach your target audience directly.

Why did the GGF Group appoint Insight Data?
To access live, verified data on over 15,000 fabricators and installers through the Salestracker platform.

What is Salestracker?
A CRM and marketing platform used by suppliers, trade bodies, and industry specialists to manage contacts and target campaigns.

Can I use Insight Data if I’m not a GGF member?
Yes. Salestracker and the Fenestration Database are available to any company looking to target the construction and glazing sectors.

Want to Reach the Glass and Glazing Industry?

If your business operates in the window, door or glazing supply chain and needs accurate prospect data, contact Insight Data today. Salestracker provides detailed company information, contact details, and marketing tools in one secure platform.

📞 Call us on 01934 808293
📩 Email hello@insightdata.co.uk