How to respond to the State of the Industry Report

The state of the glazing industry in 2025 is one of challenge and change. Alex Tremlett, Commercial Director at Insight Data, shares practical advice on how installers and fabricators can respond. Drawing on insight from the recent Glazing Summit, he outlines how a data-driven approach is essential to survive declining demand and increased market exits.

Alex Tremlett, Operations Manager at Insight Data

Throughout the pandemic, the home improvement boom helped prop up the glazing industry. However, appetites for improvements have since weakened as further issues disrupt our social, political, and economic landscapes.

The cost-of-living crisis, the Russia–Ukraine war, and Brexit have all contributed to a contraction in the industry. Since 2019, Insight Data has recorded an average of 38.4 companies exiting the market each month. For most of those that remain, demand and order volumes continue to fall.

Some installers have temporarily benefited by picking up orders left behind by liquidated competitors. But these quick wins are not a long-term fix. Sooner or later, all businesses—large and small—will face the same slowing demand already affecting many.

To survive, the goal should not be to fight over remaining demand, but to create new demand. This raises a key question for fenestration companies: How do you build a sustainable pipeline of new leads and sales?

Using Data to Generate Sustainable Growth

The short answer is to adopt a data-centric approach. For companies of any size, using data analytics helps to identify the right customer demographics and personalise your marketing outreach. Businesses that align their sales and marketing strategy with accurate data see more leads and better conversion rates, helping to guard against market downturns.

So, how do you do that? With Insight Data.

We provide access to real-time market intelligence, enabling fabricators, installers, and suppliers to source high-quality prospects at scale. Our specialist fenestration database includes contact details for over 21,000 decision-makers across 13,649 businesses. This gives you the power to act on insight, not guesswork.

Through Salestracker, our sales and marketing platform, you get access to powerful tools such as Google Maps integration, document storage, CRM functionality, and credit profiling. It gives you everything you need to manage leads and build customer relationships, minimising the risk of an empty order book.