Insight Data: 60 years of industry knowledge with one log-in

Salestracker CRM is the live prospecting platform built for the glazing and construction sectors. Developed by Insight Data, it provides real-time business intelligence across 13,000+ UK firms. Unlike static lists or scraped sources, Salestracker CRM delivers accurate, human-verified insight refreshed every 90 days, giving your sales and marketing teams a genuine competitive edge.

Alex Tremlett, Insight Data’s Commercial Director, explains why customer market and up-to-the-minute data are the dream team when it comes to converting leads.

Believe it or not, the familiar saying ‘Knowledge is power’ dates back to the 16th century, coined by the philosopher Francis Bacon. These words remain just as true today.

In the fenestration industry, understanding the market isn’t just useful — it’s essential. Materials suppliers, manufacturers, fabricators, installers and service providers all operate in a fast-moving, complex environment. Market conditions shift, regulations change, and new technologies emerge. Staying informed is a necessity.

That’s where Insight Data comes in. Our research team has over 60 years of combined experience focused on the glazing and construction sectors. Unlike many data providers, we don’t rely on static lists or automated sources. We speak directly with fabricators, installers and suppliers every day.

Each month, our research team conducts over 20,000 live verification calls to businesses across the UK. These conversations go far beyond contact updates. They reveal who’s growing, shifting direction or ready to explore new opportunities — offering a truly live market reflection.

Our cloud-based Salestracker Mobile CRM puts this information at your fingertips, ideal for field-based teams needing real-time access on the move. It covers more than 13,000 UK businesses across the fenestration, construction, and manufacturing sectors, including local builders, builders’ merchants, architects, house builders, and main contractors — from national firms to local trade counters. With data refreshed every 90 days, you won’t be working with outdated information.

Hands holding a smartphone showing the Salestracker CRM app interface with leads and tasks.

Viewing the Salestracker CRM app on a mobile device for live lead management.

Salestracker lets you filter by region, company size, product specialism or market segment. Whether you’re targeting regional contractors or specialist fabricators, you’ll find the data you need. But the real difference lies in how the data is gathered and maintained by people who know the industry. They understand what counts as a genuine opportunity.

Launched in 2007, Salestracker was created to give businesses more than just static lists. It’s a system that works at your pace — simple, fast and reliable. It’s now used by around 700 companies across the UK.

With built-in CRM features, Salestracker helps teams plan campaigns, track conversations and build long-term relationships. It includes credit profiling, Google Maps integration, email marketing and document storage. Because everything is live, your entire organisation sees the same up-to-date information.

Salestracker also integrates with your existing CRM or marketing platforms, helping you streamline sales and marketing. No duplicated work. No outdated data.

Looking ahead, the business landscape remains uncertain. Legislation is shifting, costs are rising, and companies need to rethink how they connect with customers. Reliable, current data is essential but raw data alone isn’t enough. You need insight from people who understand your sector.

That’s exactly what Insight Data delivers. With over 15 years of experience building a market-specific product, our team knows what works. That expertise is visible in every record we maintain.

Success depends on timing, knowledge and confidence. With Insight Data, you get all three. You see the market as it is, not as it was. You spot the right prospects at the right moment, with clarity and accuracy.