Insight Data celebrates fourth consecutive ISO9001 certification

ISO9001: What our fourth consecutive certification means for your data

If you run a fabricator, systems house or supplier, you know how important it is that orders go out right the first time. ISO9001 works in the same way for data and systems; it sets a clear standard so you can trust the information you use every day.

ISO9001: why it matters for glazing and construction data

ISO9001 is a global standard for quality management. It sets out how a company should build, run and improve a quality management system so that products and services stay consistent over time. For you, that means this: when a data partner holds ISO9001, they follow clear processes. They do not rely on guesswork or one-off fixes. Quality is part of how they work.

What ISO9001 means in simple terms

ISO9001 helps an organisation to:

• Set up clear processes for how work is done.
• Train people so they follow those processes.
• Check that work meets agreed standards.
• Review and improve how things are done over time.

For a data and CRM provider like us, this covers how we build our databases, how we update records, how we run our systems and how we support our customers.

Insight Data’s latest ISO9001 result

Insight Data has once again secured ISO9001 certification, marking the fourth consecutive year we have achieved this international standard for quality management.

The recent audit tested how we manage quality across the business. The assessor looked at our internal systems, our checks on data and CRM tools, and the way we handle customer support and feedback. Passing this audit again shows that our processes are strong and that we keep improving them.

It also confirms our position as a trusted partner to the glazing and construction sector. You can see this in how we run our prospect databases, how we maintain Salestracker and how we support your teams day to day.

How ISO9001 supports better prospect data for your sales team

Quality management might sound abstract, but it has a direct impact on your pipeline and sales activity.

Through ISO9001, we focus on:

• Consistent data processes: the same checks and rules apply across all our databases.
• Clear responsibility: our research and support teams know who owns each part of the process.
• Ongoing improvement: audit results feed straight into actions that make the service better.

This helps you avoid the hidden costs that come from poor data, wasted calls, returned mail, failed email campaigns and missed opportunities when key installers or merchants are missing from your lists.

Our Commercial Director’s view

Alex Tremlett, our Commercial Director, shared his thoughts on the latest ISO result: “Securing ISO9001 for the fourth year in a row shows how driven and determined our team is to deliver a great service for our customers. A certificate of this calibre demonstrates to our customers that we always work to an incredibly high standard. I’m incredibly proud of the team and their unwavering commitment to achieve excellence.”

Salestracker is at the heart of our quality system

At the centre of our quality processes is Salestracker, our CRM and market intelligence platform. Salestracker gives you instant access to live prospect data across the supply chain, including:

• Over 13,000 glazing companies.
• More than 18,000 active local builders.
• Around 7,700 architects.
• Approximately 8,000 builders’ merchants.
• National housebuilders, developers and contractors.

Our ISO9001 system supports how we gather, verify and maintain these contacts. It also supports how we control access, security and updates within Salestracker so your team can log in, segment the market and run campaigns with confidence.

How we keep data live: research, checks and ISO9001 controls

Good data is never “finished”. It changes whenever a company moves, closes, merges or shifts what it does. ISO9001 gives us a simple framework to keep on top of these changes.

Our UK research team makes thousands of verification calls every month. They confirm key details such as:

• Company name and trading status.
• Address and contact details.
• Decision-maker contacts.
• Product focus and services offered.

These updates feed into our quality management system and straight into Salestracker. ISO9001 supports this by:

• Setting out how calls and updates should be logged.
• Defining how errors are handled and corrected.
• Requiring regular checks to make sure processes are followed.

The result for you is clear: live prospect data that backs up your sales and marketing plans, rather than holding them back.

ISO9001 and data quality: how this compares to typical bought-in lists

Many suppliers still rely on static lists that were bought once and then used for months or years with little or no updating. ISO9001-supported live data works in a different way.

This structure helps you cut wastage, focus on high-value prospects and build repeatable campaigns that sales and marketing can run together.

ISO9001 FAQs for glazing and construction suppliers

Does ISO9001 guarantee that every record is perfect?

No standard can promise that every single record is always correct. What ISO9001 does is give you confidence that there is a clear system in place to reduce errors, fix issues and keep improving data quality over time.

Why does ISO9001 matter if we already trust our sales team?

Your team knows your customers well, but they can only work with the data they have in front of them. ISO9001 supports the process behind that data so that your salespeople spend more time speaking to the right companies and less time dealing with out-of-date information.

Is ISO9001 only about data, or does it affect service too?

ISO9001 covers how we run the whole business, not just the databases. It shapes how we respond to support requests, how we review performance and how we act on feedback from customers across the glazing and construction supply chain.

Do we need ISO9001 ourselves to work with an ISO9001 supplier?

No, you do not need to hold the standard yourself. Many of our customers use our ISO9001 status as part of their own supplier due diligence, especially when they report into corporate owners or larger international groups.

Next steps to keep growth moving

ISO9001 is one part of how we protect the quality of our prospect data and CRM tools. The goal is simple: give your team accurate, live information so they can win and keep the right trade customers.

If you want to see how ISO9001-backed data and Salestracker can support your growth plans, talk to us about:

• Our window and door company database for suppliers targeting installers and fabricators.
• Our Local Builders database for manufacturers that sell to small and medium builders.
• Salestracker and our software tools for sales and marketing teams that want live data inside their CRM.

We are happy to walk you through the data we hold in your segment and show how our ISO9001 system supports every stage, from research through to campaign delivery.

You might like to read

• Construction marketing data for UK housebuilders and suppliers – How live construction marketing data helps you target national and regional housebuilders with more precision.
• Local Builders database: reaching active small builders across the UK – Why a live Local Builders database gives manufacturers and distributors a stronger route to trade customers.
• Window companies: reaching installers and fabricators with live data – How our fenestration database supports targeted campaigns into window, door and conservatory companies.
• Salestracker CRM and market intelligence platform – An overview of Salestracker and how it combines prospect data, CRM and market insight in one place.

About the Author

With 14 years of experience at Insight Data, I’ve worked across research, account management and sales. I began in our in-house research team, learning the details of the glazing and construction sectors and building a strong understanding of how companies grow, compete and win work.

That experience shaped my approach when I moved into client-focused roles. I’ve supported hundreds of businesses using our prospect data, CRM tools and market insight to help them reach the right companies, improve follow-ups and build stronger pipelines.

Today, as Head of Sales, I work closely with suppliers across glazing, construction and building products who want better leads and clearer market intelligence. My focus is simple: give businesses accurate data and practical guidance so they can target the right prospects and grow with confidence. Kirsty Winter.

Industry work: Editor of the Insight Data Monthly Insolvency Reports and contributor to Glass Times and BDC Magazine.

Connect with me: linkedin.com/in/kirstywinter