Window Widgets, the supplier of specialist products for the glazing industry, is one company who recognise the benefit of database marketing. After seven years using another data supplier, the Gloucester based company signed up to Salestracker – the world’s first online fabricator and installer database developed by Insight Data – to track down new customers and as MD Dan Gill explains, they have never looked back.
“Salestracker is now a vital ingredient in Window Widgets marketing strategy. The Insight database allows us to target prospective customers through phone, fax and email and keep track of all our sales leads quickly and easily. Since teaming up with Insight Data our customer base has grown considerably and I have been delighted with the results.”
Aside from being impressed with the accuracy of the data and easy to use features of Salestracker, Dan is also delighted with the working relationship Insight Data has forged with his sales team. “If we ever need anything, someone at Insight is always on the end of the phone or able to visit our offices to ensure we are getting maximum value from the system” Dan comments. “Insight provide us with a very professional service and I would certainly recommend Salestracker to any companies in the glazing industry serious about growing their business.”
So what sets Salestracker apart from other online prospect databases available on the market? The system has been developed by Insights own in-house software development team which means it is continuously being developed and improved and can easily be tailored to meet individual customers needs. For example, a new Credit Manager application (APP) has recently been launched. This APP gives users a snapshot of financial information in an easy to understand format, meaning they can select prospects with good credit history. In short it provides credit status, credit rating, recommended credit limit, details of any County Court Judgements against them, and net worth, helping sales and marketing people to make informed decisions.
According to Dan, this new APP is worth its weight in gold and has saved Window Widgets considerable time and money. “The new Credit Manager APP gives us a snapshot of our prospects financial information before we contact them, making sure we only deal with financially sound companies. This is priceless information and helps our sales team use their time much more effectively and not chase after prospects that simply wouldn’t make suitable customers.”
So what does the future hold for Window Widgets? Dan concludes, “We plan to continue our growth throughout 2010 and bring our products to a wider range of customers. Salestracker is going to play a major part in this growth and will give our sales team the tools they need to prospect for new business.”