2012 sees the launch of an all-new service from Insight Data – the Insight Index – and the company believes it will transform the way people find suppliers, research information and source new products in the window, door, conservatory, glass and building products industry.
The Index is a new online portal that combines an industry-specific search engine with a product finder and supplier directory. Helen Costeloe-Hughes, Commercial Director at Insight Data explains; “The problem with general search engines is the sheer volume, relevance and accuracy of information. For example, there are 204 million listings for ‘hardware suppliers’ on Google. People want key information quickly and accurately when searching for products, technical data or suppliers which is why an industry-specific business-to-business portal works so well.”
Visitors can use the Insight Index to find all the products, components, services and suppliers they need. From window manufacturers to suppliers of architectural ironmongery or silicone sealants. The Index is aimed squarely at the window, door, conservatory, building plastics and glass and glazing industry including installers, fabricators, glazing contractors and industry-specific buyers.
Suppliers can showcase their products on the Index and provide valuable information and PDF downloads, ranging from sales literature to technical data sheets and case studies.
A nationwide marketing campaign has been launched to promote the Insight Index including extensive press advertising, online marketing and a major direct mail campaign that targets every fabricator, installer and glazing contractor in the UK.
Insight Data also has the largest email database in the industry, with 40,000 contacts updated daily by the firm’s own research team and this will form part of a monthly email broadcast promoting the Index.
“We also want to help raise awareness of fenestration and glazing products across the wider construction industry so one of our key marketing drivers is to promote the Insight Index to architects, specifiers, builders, developers, main contractors and house-builders” adds Helen.
Insight Data has put substantial resources behind the Insight Index and believes the Industry needs a central information hub, however the company is under no illusions it will happen overnight as Helen explains:
“We had the inspiration for a product finder when we exhibited at Glassex in late 2010. After considerable research this evolved into a full search engine and window industry supplier directory. Like any new technology or innovation The Index will take time to establish and it will develop and evolve to meet the needs of the market. We want to encourage those forward-thinking suppliers and business leaders in the window, door, conservatory and glass industry to get involved and showcase their companies and products.”
For further information about the Insight Index visit the website at: http://www.insightindex.co.uk or call Insight Data on 01934 808293. You can also follow the Insight Index on Twitter: http://www.twitter.com/insightindex