Know How to Spot Growth in Construction and Glazing

Know how is the edge that B2B suppliers need in today’s competitive market. Whether you’re targeting glazing companies, housebuilders or local contractors, it’s no longer enough to work hard; you must work smart. At Insight Data, we help you find and act on the right opportunities using live prospect databases, CRM tools and targeted marketing services.

Since 2006, we’ve specialised in providing suppliers across the glazing, construction and building product sectors with direct access to high-quality data and decision-makers. Our in-house research team makes over 20,000 updates every month, more than any other provider in the industry, to maintain the most accurate and responsive databases available.

Today, our platform gives you access to:

• Over 50,000 live construction and glazing data listings
• 88,000 verified key decision-makers’ emails across the UK
• A 94% deliverability rate on all email sends
• More than 83,000 live decision-maker contacts across architects, specifiers, housebuilders and fabricators

Everything is delivered through Salestracker, our cloud-based CRM system that lets your team filter, segment, contact and manage prospects in real time. Salestracker is used by hundreds of companies, from niche suppliers to global brands to target the right companies, improve campaign performance and increase sales with confidence.

Alongside our platform, we provide a full range of targeted marketing services, including:

• Email marketing campaigns built and managed by our in-house specialists
• Direct mail campaigns with 96% postal deliverability across verified UK contacts
• Telesales and appointment setting for high-value product or service outreach
• Market research, including phone interviews, surveys and competitor analysis

Whether you’re launching a new product, opening new regions or re-engaging lapsed customers, Insight Data gives you the strategic visibility and operational control to grow faster and with far less waste.

Our research team makes 20,000+ updates every month, keeping our data accurate and current. That’s real know how in action applied daily.

What Is Salestracker CRM?

Live CRM dashboard view in Salestracker showing lead conversion rates, performance dials, and contact breakdown by status.

Salestracker is our live CRM system. It combines data and sales tools in one platform, so your team can segment, contact and track leads without switching software.

You can filter by:

• Location
• Company turnover
• Contact job role
• Product types
• Risk profile

This is especially useful when selling into trade sectors like construction, glass, and building materials, where the buyer is rarely the same as the business owner.

How to Use Know How in Prospecting

You’re a roofline supplier launching a new product in the Midlands. You need to find mid-size installers and merchants with good credit.

With Salestracker, you can:

1. Filter contacts by business type and region
2. Select firms with turnover over £1 million
3. Export or email directly from the system
4. Log all follow-up automatically in your CRM
5. Avoid bad leads using live credit ratings

This kind of prospecting know how is what sets high-performing sales teams apart.

Data Coverage by Sector

What Makes Our Know How Different?

Our database is not bought or scraped. It’s built and maintained by a UK-based research team. This includes:

• Company names and trading history
• Contact roles with verified emails
• Financial and risk data
• Credit score and payment profile
• Links to parent or umbrella companies

This attention to detail is what creates real value, and it’s why our clients trust our data.

How Can You Avoid Wasted Time on Bad Leads?

One of the biggest hidden costs in sales is time wasted chasing the wrong leads.

That’s where tools like:

• credit profiling
• financial data
• live monitoring

…come into play. With this information, your reps can filter out high-risk or dissolved companies before they even pick up the phone.

This is where intellectual property meets application, using smart systems to protect your resources and effort.

Why Does Know How Matter in B2B Sales?

Because you’re not selling to consumers. You’re selling to companies with complex buying chains, multiple gatekeepers and long sales cycles. Having the know how to identify the right person, at the right time, using the right message is critical.

Without this, you lose deals to competitors who got in first.

Why Marketing Know How Still Matters

Even in 2025, the basics still work. Our clients combine data with:

• Email marketing
• Direct mail
• Telesales
• Surveys and appointment setting

This integrated approach helps maximise contact and drive results. We provide the services or plug into your existing agency setup.

A Final Word on the Dictionary Definition of Know How

The Oxford English Dictionary defines “know-how” as practical knowledge or skill. At Insight Data, we interpret that literally. Know how means understanding your market, using real-time insight, and acting on it without delay.

That’s why we’ve helped businesses like Solidor secure over 1,000 new customers directly through our system.

How Insight Data Helps You Target, Win and Grow

To succeed in today’s market, you need more than good products you need the knowledge, tools and targeting power to reach the right people at the right time. Insight Data provides everything you need to do that, from live CRM software to verified prospect databases and industry market reports that give you a clear picture of who to target and when.

Whether you’re building your first campaign or scaling a national sales strategy, our in-house team can help you take the next step. We offer Salestracker training to help your staff get the most from the platform, along with expert advice on segmenting, contacting and converting high-value prospects.

If you’re ready to improve your targeting, increase response rates and grow your pipeline with confidence, contact Insight Data today.