Direct Marketing in 2025: Why Mailshots Still Deliver Results

Direct marketing remains one of the most effective ways to generate qualified B2B leads, especially when supported by accurate, targeted data. While email and social media have reshaped the marketing landscape, traditional mailshots continue to deliver high engagement, cut-through, and ROI for UK businesses.

At Insight Data, we provide a complete direct marketing solution with fulfilment, design, and data targeting under one roof.

Is Direct Mail Still Relevant in 2025?

Yes. According to the Direct Marketing Association (DMA), UK direct marketing generates more than £205 billion in sales annually. Direct mail, in particular, has seen renewed attention as inboxes become more saturated and digital fatigue sets in.

Printed communications feel more tangible, personal, and trustworthy, especially in B2B settings where decision-makers appreciate non-intrusive engagement.

The Growth of Direct Mail Marketing

Despite a decade dominated by email marketing, direct mail has grown by 137% in the last ten years. That’s not a trend to ignore.

Big brands like Sage Software and Dell Computers continue to invest millions in physical mail to drive business growth, retention, and upsells, proving it’s far from outdated.

Why Businesses Still Prefer Mailshots

Alex Tremlett, Commercial Director at Insight Data, explains:

“For many people, direct mail is still their preferred method of contact. It is personal and demands attention, yet is not intrusive.”

Sophie from the Insight marketing team adds:

“Direct mail is an incredibly powerful way to target new customers in the window industry. Insight Data has an in-house fulfilment centre and we create eye-catching direct mail campaigns that are personalised, highly targeted and generate sales leads.”

How We Support Direct Marketing Campaigns

Insight provides a complete direct mail service tailored to B2B sales:

• Corporate and customer newsletters
• Postcard mailers
• Personalised flyers
• Monthly mailshot campaigns

Whether you need a one-off campaign or a long-term strategy, we help you target fabricators, installers, architects, local builders, or IGU manufacturers using live, verified marketing data. Each campaign is designed to convert.
Direct marketing still drives measurable sales through personalised print campaigns.

Related Insight Data Services

To help drive better results from your direct mail campaigns, we offer:

• Direct Mail Fulfilment – Design, print, and send, all in-house.
• Salestracker CRM – Access and filter thousands of verified prospects across construction and fenestration.
• Targeted Marketing Databases – Reach fabricators, architects, builders and more with live contact data.

Direct Marketing Questions: What Do You Need to Know Before Sending Mailshots?

Direct marketing can deliver outstanding results, but only if executed correctly. From targeting the right prospects to designing and fulfilling the mailshot, there are several factors that impact your return. Below, we answer the most common questions businesses ask before launching a campaign.

What is direct marketing?

Direct marketing is a sales strategy that uses direct communication with prospects, such as mailshots or email, to drive conversions without relying on intermediaries.

Why is direct mail still effective?

It provides a physical, memorable experience. With digital overload common in B2B, printed content stands out and is often seen as more credible.

Can Insight Data manage fulfilment?

Yes. We handle design, print, data targeting, and postage entirely in-house via our dedicated fulfilment centre.

How targeted can my mailshot be?

We segment by company type, job title, region, business size and more. All data is verified and updated in real-time.

How do I get started?

Visit our contact page or speak to the team on 01934 808293.

Try Direct Marketing with Insight Data

Use verified, live prospect data to connect with thousands of decision-makers across the UK. Whether you’re launching a new product or re-engaging dormant customers, we’ll help you cut through the noise and generate qualified B2B leads.

Call 01934 808293
Email hello@insightdata.co.uk