Powering Insight Data: an interview with a researcher

Here at Insight Data we excel at equipping our clients with dynamic data solutions to help them target the most relevant prospects. Salestracker is the most powerful tool we offer to supply businesses data needs within the construction and fenestration industries. 

Salestracker is the world’s first fully integrated sales and marketing platform, designed exclusively for the building and fenestration industry. 

This powerful tool stores important data collected from companies across a wide range of businesses within the construction and fenestration industries. These businesses include trade counters, installers and fabricators.  

However, our data solutions are only as good as the quality of the data itself. If the data is inaccurate it becomes useless to Salestracker clients. So how do we keep our data fresh and up to date?  

Insight Data HQ is home to a team of skilled tele-researchers. Their job is to regularly call businesses listed in Salestracker and ensure that the details we have for them are correct. Our researchers are incredibly important to us. Their work enables us to deliver on what we offer: empowering businesses all over the UK to connect with the best prospects.  

An interview with a researcher

We speak to Michelle Ireland, an Insight Data tele-researcher to learn more about how the team operates and what she loves about being a researcher for Insight Data.  


How long have you worked for Insight Data? 

I have worked for the company for around 2 years and 7 months now.  

What do you do at Insight Data?

I update the fenestration database daily, ensuring the information we hold on the businesses we have on our databases are correct. I also help to answer any client requests with my colleague, Nicola. A client request is when someone asks us to update their details on the databases. I also deliver telesales campaigns for some of our long serving customers as well as new customers too.

What processes do you go through to collect relevant record data? 

Before calling a business to update their record I first do some initial research on them. It helps to give me a baseline of information that I then use on the call. We then call the business and ask questions to ensure that the information we hold is still correct. If it isn’t, we update the relevant detail.  

Calls can last from anywhere between 30 seconds and 6 minutes depending on the availability of the person we are speaking to 

We call businesses registered on our lists on average every 90 days. This ensures that our information is accurate and up to date. On average I make between 150200 calls a day. Across the team we make over 20,000 calls a month.

Why do you think Salestracker is a great tool? 

I think Salestracker is such a great tool for suppliers in the fenestration industry. Using Salestracker is not only just a good way of connecting with customers and gaining sales. It’s also quick and easy way to be able to target relevant companies in specific geographic locations. It also provides insights into how the industry is changing through the reports we produce. 

What characteristics do you need to be a great researcher for Insight Data?

To be a great researcher, you must have a precise eye for detail. Having an interest in the industry is helpful too. It’s important to be mindful of the different types of businesses we call. We talk to big building organisations but also to small self-employed installers too. For this reason, it helps having some knowledge of the type of company you are speaking with. 

What is the hardest/most challenging part of your job?

The most challenging part of my job is probably when a company is too busy to talk to me or they hang up on the call...or when a company goes into administration. 

What do you enjoy about your role?

enjoy the fenestration side of my role and I have learnt so much about the industry. Its great talking to so many different companies and every day is so different. In the fenestration industry you learn something new every day – whether its about a brand-new factory or showroom opening or a new product on the market. 

Why do you like working at Insight Data?

I like working for Insight Data because it feels like a big family. The company really do care about you as an employeeThey are such a supportive company and they have been even more supportive and caring during the lockdown. 

Insight Data and Salestracker  

If you would like to talk to someone about what Salestracker could do for your business we’d love to hear from you. We offer free consultations and demonstrations online. Harness the power of insightful data for your business now with Salestracker  

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