Why are reviews so important?

Reviews are an essential part of any modern business online. These reviews can be submitted to Google My Business, a free directory provided by Google that enables your business to have its key information displayed when your brand is searched for.

This will give your business greater exposure as it shows up on the results page along with your business location, contact information, reviews and opening hours, for example. These results will also include at least 3 images of your business, product or service along with your logo. 

Reviews are an important part of the customer purchasing process, where customers can compare your products and services to other similar businesses. Customers are relying more and more on reviews to influence their decision to purchase. 

When searching on Google, the star rating is prominent when customers search for your business, highlighting people’s past experience of your company. It is essential to reply to these reviews, be they positive or negative, this shows you are seeking to improve your customer service and overall business.

Alongside these factors, Google also states that the better the reviews, the better ranking the business will receive when compared to local businesses in the same area. Making your business more trustworthy and likely to provide the best service. This is important when the customer is making an informed decision on different options available.

Insight Data are the industry’s leading provider of market intelligence and prospect data specifically for the fenestration and construction industries. Boasting a database of over 60,000 potential customers, Insight’s in-house marketing team works with businesses across the industry to manage email campaigns, telesales campaigns and direct mail campaigns including newsletters, flyers and advertisements.

If you are happy with the service we provided here at Insight Data this year, be sure to leave us a review.

All feedback is welcome and we seek to constantly improve and update our service.