Developed by Insight Data the Index combines an online product finder, supplier directory and dedicated search engine, and over 300 suppliers are already listed.
Leading hardware supplier Yale were amongst the first, and Yale OEM’s Sales Director Paul Atkinson commented: ‘this is exactly what the industry has been waiting for’. High profile trade fabricator Lister Trade Frames also signed up, with its Managing Director and newly appointed President of the Glass and Glazing Federation (GGF), Mark Warren, stating: “The Insight Index is a no-brainer for our industry. I think we will look back in a few years time and wonder how we managed without it.”
Suppliers have the opportunity to showcase their company and products to thousands of highly targeted potential customers, providing detailed product information, accreditations and PDF downloads.
Meanwhile key decision makers, buyers and specifiers across the window, conservatory and building industry are using the Insight Index to find new suppliers, products and information.
To raise awareness of the Index, Insight Data has invested £100,000 in a national marketing campaign that incorporates everything from high profile press advertising to direct marketing and online advertising.
Helen Costeloe-Hughes, commercial director of Insight Data concludes: “It’s great to see so many of the industry’s best suppliers recognising the potential of the Index and already showcasing their products on the site. Its still early days, but our aim is to turn the Index into the central hub for the window, conservatory and glass industry.”
For more information call the Insight Index support team on 01934 808293 or visit www.insightindex.co.uk