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WHS Halo gains commercial insight


The architects and specifiers database from Insight Data has been adopted by WHS Halo to support commercial market growth, giving them direct access to 15,000 key decision-makers and professionals responsible for specifying building products.

WHS Halo, a major UK systems company, aims to strengthen its presence in the commercial and public sector markets by engaging architects early in the specification process. The move opens access to a market estimated at £31.3 billion annually, according to the Office for National Statistics.

Why WHS Halo Chose the Architects & Specifiers Database

Gerald Allen, Marketing Manager at WHS Halo, commented:

“The nature of the commercial market means it’s essential to reach architects at the earliest stage. Insight Data’s database includes the people we need to target and enables us to communicate through phone, email, or direct marketing—helping us gain specification in upcoming projects.”

Targeted Access to Commercial Specifiers

The Architects Database includes verified contacts from architectural practices and design firms across the UK. Each contact is categorised by:

  • Sector specialism (housing, education, healthcare, retail, leisure)
  • Project type (social housing, schools, commercial buildings)
  • Location and company size

This allows manufacturers like WHS Halo to filter, segment, and tailor their marketing efforts with precision.

Real-Time Data with Salestracker CRM

Access to the database is delivered via Salestracker CRM, Insight Data’s live platform. It includes a built-in Contact Manager for logging activity, recording engagement, and managing campaigns.

“Using Salestracker, WHS Halo can instantly pinpoint the right specifiers and track their outreach activity from one central dashboard,” said Alex Tremlett, Commercial Director at Insight Data.

Growth in Commercial Sector Marketing

Insight Data has seen increased demand for its commercial marketing databases as more fenestration and building product suppliers move into public sector and commercial construction.

“Architects influence the design and specification of materials in most modern buildings,” said Alex. “With regulations now requiring carbon-neutral design, there is strong interest in new glazing technologies. Suppliers are leveraging our database to secure specification early and grow their pipeline.”

Get Access to Architects and Specifiers

For suppliers looking to expand into the commercial market, Insight Data’s architects and specifiers database offers:

  • Verified details of 15,000 UK professionals
  • Filtering by sector, region, and business size
  • GDPR-compliant contact channels
  • Access via real-time CRM with campaign tracking

Request a Demo or Contact the Team

To find out how the database can support your growth strategy, contact the Insight Data team on 01934 808293 or visit the Architects Database product page.

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