Email Marketing That Delivers 5x More Leads for the Building Industry

How to Get 5x Better Response from Email Marketing

Insight Data’s email marketing service delivers results—typically five times better response rates than other providers in the glass, glazing, and construction sectors.

We combine accurate data, expert design, and proven technology to generate more leads, more customers, and more sales.

Why Email Still Works

Email marketing remains the most direct and effective way to reach decision makers. It bypasses gatekeepers and lands straight in the inbox—on desktop or mobile—where your prospects can act.

But the challenge is attention. You have roughly three seconds to grab it.

Successful email campaigns must:

• Reach the right inbox
• Avoid junk and spam filters
• Prompt immediate action (click, sign up, download, etc.)

Three Essentials for Email Success

To achieve high performance, your campaign must get three things right:

1. Data accuracy
   Your list must be targeted and up-to-date. We maintain over 50,000 verified contacts across the industry, updated daily.
2. Strong creative
   Our in-house team creates persuasive content and responsive design that drives engagement on all devices.
3. Technical delivery
   Campaigns are tested across major platforms (Outlook, Gmail, Apple Mail) to maximise deliverability and open rates.

Without all three, your campaign risks being filtered out or ignored.

The Insight Data Advantage

We manage over five million marketing emails per year. Our approach uses a refined five-stage process and our custom-built platform, Mailminx, to deliver results others can’t match.

With Insight Data, you choose your audience—architects, fabricators, installers, housebuilders, contractors—based on our market-leading database.

Campaigns That Convert

Sending an email is only the start. We build mobile-friendly campaigns that link to:

• Custom landing pages
• Standalone lead capture forms

This approach avoids wasted clicks and increases conversions. Every lead is sent straight to your inbox, ready for your sales team to follow up.

Mobile-First Delivery

Over 70% of emails are opened on mobile. That’s why every campaign and landing page we create is fully optimised for smartphones—improving usability and often doubling response rates.

Get Started Today

Speak with our team to see how Insight Data can improve your marketing ROI. Call 01934 808 293 or email hello@insightdata.co.uk.