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The Smarter Construction CRM Built for the UK Industry

In the construction sector, relationships and timing can make or break a deal. Yet many construction firms still rely on outdated methods for tracking leads and managing customer interactions. That’s where Salestracker, a construction CRM software built specifically for this industry, comes in.

Unlike general-purpose CRM software, Salestracker combines live market intelligence, project management tools, and lead generation features designed for the realities of the construction and fenestration markets.

What Makes Salestracker the Best CRM for Construction?

Salestracker is designed specifically for the construction and fenestration industries. Unlike generic CRM software, it combines live market intelligence with powerful contact management tools to help your sales team identify, target and convert high-value prospects with accuracy.

Salestracker CRM displayed on a desktop monitor, tablet, laptop and smartphone, showing its fully responsive interface.

Choosing the Right Construction CRM: What Should You Look For?

Construction businesses need more than just a contact database. You need a platform that helps manage your sales process, supports customer service, and keeps your team members informed every step of the way. Here’s what to prioritise:

  • Industry focus: Many CRMs claim to serve all sectors. Salestracker is built for construction and fenestration.
  • Real-time data: Keep up with decision-makers, project changes and evolving business processes.
  • Ease of use: Your sales and marketing team shouldn’t need weeks of training.
  • Project management support: Track leads and quotes from one stage of a project to the next.
  • Customer relationship management features: From custom fields to detailed histories of customer interactions.

Salestracker vs Capsule CRM: A Feature Comparison

Feature Salestracker Capsule CRM
Industry Focus Construction & Fenestration General Business
Live Data Updates Yes Limited
Mobile CRM Access Yes Yes
Built-In Project Management Tools Yes No
CRM Training & Support Dedicated Training Portal General Help Docs
Customer Retention Tools Yes Basic
Email Marketing Integration Yes Yes
Custom Fields & Reporting Yes Yes
Designed for General Contractors Yes No

For construction firms that need a single source of truth across sales, marketing and operations, Salestracker provides a centralised system tailored to your entire business.

How Construction Firms Use Salestracker

Salestracker supports key areas of construction CRM use:

    • Business development: Target potential customers with accurate, up-to-date data.
    • Sales management: Track every stage of a project from first contact to contract.
    • Marketing campaigns: Use custom fields and filters to run focused email marketing.
    • Team collaboration: Give team members access to shared data and pipeline CRM tools.
  • Customer support: Manage customer relationships throughout the project lifecycle.

Whether you’re on-site at a job site or working remotely, Salestracker makes customer information accessible wherever you need it.

Real Feedback from Real Clients

Victoria Brocklesby, Origin: “Insight Data helped us grow significantly and make better use of our resources to reach the right construction companies.”

Gerald Allen, Epwin: “There’s nothing else that gives you this level of industry depth – sectors, products, credit ratings – it’s got everything.”

Andy Hayes, TuffX: “Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.”

Mark Wood, Milwood Group: “They understood exactly who we needed to target and why. The results have been excellent.”

Sarah Binns, Window Ware: “The research and insight we gained changed how we approach supply relationships across construction projects.”

Hands holding a smartphone showing the Salestracker CRM app interface with leads and tasks.

Need Help Getting Started?

Salestracker isn’t just CRM software – it’s a business growth tool that supports your construction projects every step of the way. If you want to explore how Salestracker can improve customer retention, sales performance, and workflow automation, speak to the team today:

Alex Tremlett presenting Salestracker CRM at the Insight Data stand during the FIT Show 2023

Ready to Transform Your CRM Approach?

Salestracker stands out as the best construction CRM because it’s purpose-built. From project management software tools and pipeline CRM functions to detailed customer information and real-time lead data, it’s a complete CRM solution for construction managers, sales teams and business owners.

The platform is easy to use, supports your sales pipelines, and brings together lead management, task management and client relationships in one centralised system. It’s mobile app ready, made for construction professionals, and packed with the key features that drive customer satisfaction.

To learn more, call us on 01934 808293 or email hello@insightdata.co.uk.

Trusted by Europe’s Leading Building Product Suppliers

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Origin
Quote

Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results

Origin – Victoria Brocklesby – COO

Manual worker assembling PVC doors and windows
Quote

For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need

Epwin – Gerald Allen – Head of Marketing

TuffX
Quote

Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.

TuffX. Andy Hayes – Sales Manager

Texecom team
Quote

Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.

Texecom

Dekko
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We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.

Dekko Window Systems Limited

Milwood Group
Quote

We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.

Mark Wood, Managing Director of The Milwood Group