Insight Data users access Salestracker records more than 1.6 million times in 2025

CRM software plays a growing part in how your team targets installers, builders and contractors. You see this in the way users accessed more than 1.6 million Salestracker records in 2025.

Using Salestracker in your daily work is a bit like checking a site plan before you start a job. You move faster when the information is clear.

SalesTracker’s 1.6 million record views in 2025

We logged more than 1.6 million company page views across the year. With 800 active users, this works out at 2,076 company pages per user. It shows how often teams across construction and fenestration turn to live data before calling, quoting, or assessing risk.

Salestracker gives you detailed company profiles built for the supply chain. You gain:

• Verified decision-maker contacts
• Full business descriptions
• Credit and financial health indicators
• Product and sector information
• Live updates from thousands of monthly verification calls

Our research team keeps every record current. This helps you target active firms with confidence and cut wasted time on out-of-date prospects.

SalesTracker’s role in your prospecting and risk checks

You also get a clear view of credit scores, county court judgements, and financial signals through a traffic-light system. This helps you judge stability before you commit time or stock.

Map tools let you:

• Plot prospects across regions
• Plan routes
• See clusters of installers, builders, merchants or contractors

Lead and task management tools support day-to-day sales work. Email campaign functions link activity to performance, all from inside the platform. Everything is mobile-friendly so your team can act on live data on the road.

How different teams use the same data

You may use Salestracker to grow your installer network. A colleague in finance may use the same record to assess risk. Senior leaders may track sector movement or competitor activity. The data stays the same. The value lies in how each user applies it.

Alex Tremlett, our Commercial Director, said:

“This milestone highlights the value professionals place on accurate, up-to-date business intelligence. Salestracker allows users across roles to act with confidence, make better decisions and focus efforts where they have the greatest impact.”

Why this matters to your business

When your team checks a record thousands of times a year, it shows one thing. You want to act with clarity. Salestracker supports this by giving you a single place to:

• Target the right installers, builders, merchants and contractors
• Judge risk before you quote
• Track changes in your market
• Keep your pipeline steady

Speak with us about your market insight

If you want clearer market insight and live prospect data that helps your sales team focus on the right companies at the right time, we can support you. Salestracker gives you real-time information on installers, builders, merchants, architects and main contractors. You gain one place to track changes, prioritise stable firms and support your team with better leads.

To speak with us, book a quick call or drop us a message:

Contact Insight Data
Visit us: Insight Data Ltd, 200 Worle Park Way, Weston-super-Mare, BS22 6WA
01934 808 293
hello@insightdata.co.uk

If you want to keep your pipeline steady and target prospects with confidence, we’re ready to help.

You might like to read

If you use Salestracker or you are looking at live prospect data for the first time, these articles will help you put our insight into action.

Drive ROI with CRM and lead generation: Learn how sales and marketing teams get better returns from their CRM by linking it to live data, structured campaigns and clear follow-up.

Key characteristics of accurate data: Understand what “good data” looks like, why accuracy matters for your campaigns, and how poor lists can waste budget and time.

Lead ranking: how to improve your sales conversion: Find out how to score and rank prospects so your team spend more time on the right companies and moves deals through the pipeline faster.

How glazing companies can grow in tough market conditions: See how glazing businesses use data, smarter targeting and focused sales activity to keep orders coming in when the market feels slow.

About the Author

With 14 years of experience at Insight Data, I’ve worked across research, account management and sales. I began in our in-house research team, learning the details of the glazing and construction sectors and building a strong understanding of how companies grow, compete and win work.

That experience shaped my approach when I moved into client-focused roles. I’ve supported hundreds of businesses using our prospect data, CRM tools and market insight to help them reach the right companies, improve follow-ups and build stronger pipelines.

Today, as Head of Sales, I work closely with suppliers across glazing, construction and building products who want better leads and clearer market intelligence. My focus is simple: give businesses accurate data and practical guidance so they can target the right prospects and grow with confidence. Kirsty Winter.

Industry work: Editor of the Insight Data Monthly Insolvency Reports and contributor to Glass Times and BDC Magazine.

Connect with me: linkedin.com/in/kirstywinter