Key Characteristics of Accurate Data

If you are asking if your data is accurate, you must measure the value of the information you have collected.

When sending out an email campaign, are you getting lots of bouncebacks?  When you send your brochures out to your customers, how many are returning?  Do you know what your customers purchased last time and when?


These are the kind of questions you should be asking when examining your datasets or analysing the value of your current data provider.

At Insight Data, we know we provide accurate, in depth information to all our clients because we know that having the right data can drive millions of pounds of new business to your door.

Insight Data Prospect Listing

So, what key characteristics of data should I be looking for?

With over 15 years of experience, at Insight Data, we know what ‘good’ data looks like. We have proven client success and over 700 companies using our data to drive accuracy through their sales and marketing. If you are unsure or want to revaluate your existing database; here are some KEY questions to ask your team or current provider:

  • Is it relevant?
  • Is it accurate?
  • Is it complete?
  • Is it reliable?
  • Is it cost-effective?
  • Is it timely?
  • Is it accessible?
  • Is it valid?
  • Is it unambiguous?

The Insight Database can help you generate 5 times more response than many other prospect databases. As specialists in the building and fenestration industry, we have a team of experts who understand the industry, know exactly what information you need, and have extensive resources to collect, verify and update information.

To understand how data can bring value to your business or organisation, you need to be reviewing the data that you hold. If you are unsure of how to do this, check out our blog on what 6 questions will lead you to understand your data credibility here


For more information about our GDPR, live and cloud based data solutions, contact Insight Data on 01934 808293 or via email at