Key characteristics of accurate data

If you are asking if your data is accurate, you must measure the value of the information you have collected.

When sending out an email campaign, are you getting lots of bouncebacks? When you send your brochures out to your customers, how many are returning? Do you know what your customers purchased last time and when? These are the kind of questions you should be asking when examining your datasets or analysing the value of your current data provider.

At Insight Data, we provide accurate, in-depth information to all our clients because we know that having the right data can drive millions of pounds of new business to your door.

Key characteristics of data you should be looking for

With over 15 years of experience, at Insight Data, we know what ‘good’ data looks like. We have proven client success and over 700 companies using our data to drive accuracy through their sales and marketing. If you are unsure or want to re-evaluate your existing database; here are some KEY questions to ask your team or current provider:

• Is it relevant?
• Is it accurate?
• Is it complete?
• Is it reliable?
• Is it cost-effective?
• Is it timely?
• Is it accessible?
• Is it valid?
• Is it unambiguous?

The Insight Database can help you generate 5 times more responses than many other prospect databases. As specialists in the building and fenestration industry, we have a team of experts who understand the industry, know exactly what information you need, and have extensive resources to collect, verify and update information.

4 benefits of accurate data for your business

1. Accurate data allows for better decision making
   

   High-quality data provides a level of confidence to anyone who needs to use the data, as it is a reliable source of information. With reliable outputs, businesses can improve their entire decision-making process.

2. Accurate data leads to lower costs
   

   Data errors are extremely costly for any business, but the risk is far greater than just losing money. Aside from exhausting your financial resources, poor data quality could negatively reflect on your brand.

3. Better data means improved business productivity
   

   The importance of data accuracy goes far beyond just decision-making. Accurate data makes the job of your employees much easier. Instead of wasting time on finding and fixing data errors, your staff focus on more important tasks.

4. More efficient and effective marketing happens with better data
   

   High-quality data allows you to market to the right audience, which reduces both time and cost. Sending the right message to the right audience means could lead to an increase in leads and sales.

Win more business with Insight Data

To understand how data can bring value to your business or organisation, you need to be reviewing the data that you hold. If you are unsure of how to do this, check out our blog on what 6 questions will lead you to understand your data credibility.

For more information about our GDPR, live and cloud-based data solutions, contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk.