Insight Data recently became full members of the GGF and Andrew Scott, who has 25 years sales and marketing experience in the glazing industry, has joined the GGF Marketing Executive Committee.
Below is the interview with Andrew Scott from iGlass magazine:
Q/ With so many trade bodies around what made Insight Data decide to apply for membership of the GGF?
A/ The GGF isn’t an obvious trade body for a data or marketing company to join, however 80% of our customers operate in the industry. I’ve been involved in glass and glazing since 1987 and to me the GGF has always represented the interests of the industry and promoted best practise, so applying for membership made perfect sense.
Q/ How can current GGF Members benefit from your products and services?
A/ Insight provides a wide range of data and marketing services that help companies improve sales and marketing results. This can be anywhere from supplying an in-depth prospect list to full sales lead generation, brand awareness campaigns or customer retention and loyalty strategies. We have a great team of 23 staff and GGF members can now benefit from our marketing expertise, resources and industry experience.
Q/ How many companies in the Glass and Glazing industry do you work with?
A/ Our Salestracker CRM software is now the industry standard for business prospect data and we have over 600 users of the system, ranging from PVCu and aluminium systems companies and fabricators to hardware suppliers and IGU manufacturers.
Q/ In our highly competitive Glass and Glazing industry, how important is it for companies to focus on getting their marketing right?
A/ The industry has responded well to economic difficulties over the last three years by controlling costs and improving efficiencies; however marketing is the key to growth and better margins. Getting it right is essential to winning new customers and retaining existing ones, particularly in a competitive market.
Q/ With your experience and expertise in marketing and business, you were recently invited to join the GGF Marketing and Communications Committee, what will you bring to this committee?
A/ Having held board-level marketing positions across the trade, commercial and retail sectors of the glazing industry, coupled with running a marketing company, I hope my experience and industry insight will prove valuable to the GGF and its members.
Q/ So far in the GGF what has been the most positive aspect since you joined a few months ago?
A/ The GGF is well respected and influential across the industry and membership has already helped us establish our credentials with potential customers and positioned us above other data and marketing companies.
Visit the Glass and Glazing Federation: www.ggf.org.uk
Visit Insight Data: www.insightdata.co.uk